More Ratings: Record-Low For NASCAR’s Sprint Unlimited (Also: College Hoops, NBA)


The 2013 NASCAR season got off to a rough start Saturday night, as the Sprint Unlimited hit a record-low in overnight ratings. In other news, CBS had a pair of big increases for college basketball coverage over the weekend, and the NBA’s Rising Stars Challenge suffered a steep decline on TNT.

Steep Drop For NASCAR’s Sprint Unlimited

  • The NASCAR Sprint Unlimited from Daytona earned a 3.3 overnight rating on FOX Saturday night, down 18% from last year (4.0), down 15% from 2011 (3.9), and easily the network’s lowest overnight ever for the event. The Sprint Unlimited finished well behind TNT’s NBA All-Star Saturday Night in the metered markets (4.3), though the gap should narrow when the final numbers are released. (Weekend numbers form Sports Business Daily)

Big Increases For College Hoops on CBS

  • Sunday’s Ohio State/Wisconsin men’s college basketball game earned a 1.6 overnight rating on CBS, up 78% from Michigan State/Purdue last year (0.9), but down 20% from Ohio State/Purdue in 2011 (2.0). On Saturday, Tennessee’s blowout of Kentucky scored a 1.3 overnight — up 63% from regional action last year (0.8), and up 30% from regional action in 2011 (1.0).

Falling Viewership For Rising Stars

  • Friday’s NBA Rising Stars Challenge drew 1.9 million viewers on TNT, down 31% from last year’s record audience of 2.8 million viewers, and down 22% from 2011 (2.4M). Earlier in the night, the 2013 NBA All-Star Celebrity Game drew 2.3 million viewers on ESPN — down 4% from last year and 2011 (2.4M both years), and the least-viewed Celebrity Game since 2010 (2.1M). (Fri. numbers from The Futon Critic)
  • Jk

    Listen to get 2.3million viewers for the NBA allstar celebrity game is a win in my book