NBA All-Star Saturday Night Hits Three-Year Low, Still Among Best Ever

Posted by | February 22, 2013 at 3:54 PM

Wrapping up last week’s NBA All-Star festivities, ratings and viewership hit a three-year low for NBA All-Star Saturday Night.

TNT earned a 3.3 U.S. rating and 5.9 million viewers for NBA All-Star Saturday Night last weekend, down 8% in ratings and 5% in viewership from last year (3.6, 6.2M), and down 25% and 27%, respectively, from the record-setting telecast in 2011 (4.4, 8.1M).

This marks the lowest rated and least-viewed edition of NBA All-Star Saturday Night since 2010, when coverage aired opposite the Winter Olympics (3.1, 5.4M). Keep in mind Saturday’s telecast faced direct competition from NASCAR’s Sprint Unlimited on FOX, which earned a higher rating but fewer viewers (3.5, 5.7M).

Despite the decline, the telecast ranks as the fourth-most viewed edition of the event ever on TNT.

As previously reported, Sunday’s NBA All-Star Game earned a 4.6 U.S. rating and 8.0 million viewers, up 5% and 13%, respectively, from last year (4.4, 7.1M). Last Friday’s NBA All-Star Celebrity Game (2.3M, -4%) and Rising Stars Challenge (1.9M, -31%) both had declines.

Ratings/Viewership For NBA All-Star Saturday Night and All-Star Game

Dating back to 2002
Year All-Star Saturday All-Star Game
Net Rating Viewers Net Rating Viewers
2013 TNT
3.3
5.9M
TNT
4.6
8.0M
2012 TNT
3.6
6.2M
TNT
4.4
7.1M
2011 TNT
4.4
8.1M
TNT
5.2
9.1M
2010
TNT
3.1
5.4M
TNT
3.8
6.8M
2009 TNT
3.9
6.6M
TNT
4.5
7.6M
2008 TNT
3.1
5.2M
TNT
3.8
6.3M
2007 TNT
3.1
4.8M
TNT
4.2
6.8M
2006 TNT
2.9
4.7M
TNT
4.3
7.1M
2005 TNT
2.9
4.6M
TNT
4.9
8.1M
2004 TNT
2.9
5.0M
TNT
5.1
8.2M
2003 TNT
2.9
4.8M
TNT
6.6
10.8M
2002 TNT
2.8
5.2M
NBC
8.2
13.1M

(Saturday’s numbers from Sports Business Daily)