The third edition of “Hockey Day in America” scored the best performance for the NHL on NBC since the opening weekend of the season.
Sunday’s Kings/Blackhawks NHL regular season game, the second half of NBC’s “Hockey Day in America” doubleheader, earned a 1.3 overnight rating — up 30% from Bruins/Wild last year (1.0), and up a tick from Penguins/Blackhawks in 2011 (1.2).
The early Penguins/Sabres game also earned a 1.3 overnight, down a tick from regional action featuring Sharks/Red Wings last year (1.4), but up a tick from regional coverage featuring Rangers/Flyers in 2011 (1.2).
The two “Hockey Day in America” games rank as NBC’s third and fourth highest rated of the season in the metered markets (six telecasts), trailing only regional action on Opening Day (2.0) and Flyers/Sabres on January 20 (1.4).
Unlike the previous two years, Sunday’s doubleheader faced very little competition. Last year’s “Hockey Day in America” coverage aired opposite a high-profile NBA doubleheader on ABC, and the 2011 edition aired opposite the Daytona 500 on FOX.
(Sunday’s overnights from Sports Business Daily)