Overnight ratings for the Super Bowl pregame show were the lowest since the last time CBS aired the game.
CBS earned an 11.0 overnight for “The Super Bowl Today” pregame show Sunday afternoon, down 8% from last year’s pregame on NBC (12.0), and down 10% from the 2011 pregame on FOX (12.2).
The 11.0 overnight is the lowest for the Super Bowl pregame show since the 2010 edition on CBS (10.8).
Unlike last year and 2011, CBS’ pregame overnight did not include the 6:00-6:30 PM ET half-hour, which was measured as a separate program (30.6). Even so, the 30.6 for the final half-hour marks a 12% decline from last year (34.5) and an 8% drop from 2011 (33.3).
(Sunday’s overnight from Sports Business Daily)