TV Ratings: 43K Watched NFL Network During the Super Bowl (Also: More NFL, NHL on NBC)


Thousands of viewers watched NFL Network, ESPN and ESPN2 during CBS’ Super Bowl telecast last week. In other news, a late finish led to declines for Super Bowl postgame coverage on CBS and ESPN, and NBC had an uptick for last week’s NHL action.

  • Over 40K Watched NFL Network During Super Bowl: Believe it or not, 43,000 viewers watched “NFL Gamecenter” on NFL Network during the Super Bowl last Sunday. The telecast actually drew more viewers than the first run episode of “Costas Tonight” on NBC Sports Network three nights earlier (42K). ESPN, meanwhile, earned between 86,000 and 168,000 viewers for a marathon of “World’s Strongest Man” during the game, and ESPN2 attracted 94,000 for live coverage of the Carribean World Series. (Son of the Bronx [1], [2])
  • Final Numbers Down For Super Bowl Postgame: CBS earned a 28.7 final rating and 63.4 million viewers for Super Bowl postgame coverage last Sunday, down 15% in ratings and 18% in viewership from coverage on NBC last year, which ended nearly an hour earlier (33.7, 76.8M), and up 1% and down 4%, respectively, from coverage on FOX in 2011 (28.4, 66.0M). On cable, the postgame edition of “NFL Primetime” drew a 1.3 and 2.2 million on ESPN — down 19% and 16%, respectively, from last year (1.6, 2.7M) — and “NFL Gameday Final” scored a 0.4 and 681,000 on NFL Network. (Sports Business Daily, Son of the Bronx)
  • Uptick For Penguins/Capitals on NBC: Last Sunday’s Penguins/Capitals NHL regular season game earned a 0.9 U.S. rating and 1.5 million viewers on NBC, up a tick in ratings and 16% in viewership from the same matchup on Super Bowl Sunday in 2011 (0.8, 1.3M). There was no comparable matchup last year. (Sports Business Daily)