TV Ratings: Super Bowl Halftime Up, Postgame Down, “Elementary” Disastrous

Posted by | February 4, 2013 at 1:30 PM

More Super Bowl XLVII overnights, including a slight increase for the halftime show and declines for postgame coverage.

  • Halftime Show Overnights Up Slightly: The Super Bowl XLVII halftime show, featuring the singer Beyoncé Knowles, earned a 48.2 overnight rating on CBS Sunday night — up a tick from last year’s performance by Madonna on NBC (48.1), and up 2% from the 2011 performance by the Black Eyed Peas (47.4). While the overnight for the halftime show has topped the overall game average, it was not the peak half-hour of the telecast. (Overnight from Sports Business Daily)
  • Postgame Show Down on CBS, ESPN: CBS earned a 34.5 overnight rating for Sunday’s Super Bowl postgame show, down 3% from last year’s postgame on NBC (35.3), which aired 45 minutes earlier and was half as long. The postgame increased 14% compared to the 2011 edition on FOX (30.3). (Overnight from Sports Business Daily)
  • “Elementary” Down Big After the Game: The CBS procedural “Elementary” earned a 12.0 overnight on CBS after the Super Bowl, down 40% from “The Voice” on NBC last year (20.1). The episode did not begin until 11:15 PM ET, marking the latest start ever for a Super Bowl lead-out program. (Overnight from TV By the Numbers)