TV Ratings: Super Bowl Sets Streaming Record (Also: Super Bowl Demos, “Elementary” Finals)

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Super Bowl XLVII may have missed out on the all-time television viewership record, but the game attracted record numbers online. In related news, Sunday’s game hit a three-year low in the adults 18-49 demographic, and the lead-out show — CBS’ “Elementary” — hit a ten-year low in viewership.

  • Super Bowl Sets Streaming Record: Sunday’s Ravens/49ers Super Bowl XLVII attracted 3.0 million unique visitors on CBSSports.com, up 43% from Giants/Patriots on NBCSports.com last year (2.1M), and an online record for a single sporting event. Last year was the first time the Super Bowl was streamed online. (CBS Press Express)
  • Ratings Hit Three-Year Low Among Adults 18-49: CBS’ Super Bowl telecast earned a 39.7 rating in the adults 18-49 demographic Sunday night — down 2% from last year’s game on NBC, which was the highest rated in the demo since 1996 (40.5), and down 1% from Packers/Steelers on FOX in 2011 (39.9). The 39.7 is the lowest for the Super Bowl in the demo since Saints/Colts on CBS in 2010 (38.6). (CBS Press Express)
  • Super Bowl Lead-Out Hits Ten-Year Viewership Low: The CBS procedural “Elementary” earned an 11.6 rating and 20.8 million viewers after the Super Bowl, according to Nielsen fast-nationals — down 37% in ratings and 45% in viewership from “The Voice” on NBC last year (18.4, 37.6M), and down 15% and 22%, respectively, from “Glee” on FOX in 2011 (13.6, 26.8M). The show, which started at 11:11 PM ET, ranks as the least-viewed Super Bowl lead-out program since “Alias” on ABC in 2003 (17.3M). (CBS Press Express)
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  • Salacious Crumb

    The super bowl did break the all time viewer record rating for the watched 6+ minutes rating with 164.1 million viewers.

    • Paulsen

      I rarely refer to the ‘at least six minutes’ stat. It is a grossly inflated statistic that includes people who hardly watched any of the telecast. As for Sunday’s game: on many occasions, an event that runs longer than usual will have an increase in total viewership while still having a decline in average viewership (that happened with last year’s Daytona 500 as well). It makes sense — the longer a show runs, the more viewers will tune in at some point during the telecast.

      Average per-minute viewership is a far more accurate reflection of the audience for the game.

  • http://www.facebook.com/nathan.d.johnsoniii Nathan Douglas Johnson III

    I was one of the 3 million that viewed the game online and I have to give credit to CBSSports.com idea to stream the Super. It is better than NBC Sports because the Quailty was way more consistent and I had no problem with the difference time of play between the TV and Internet as well. My favorite camera view was the All-22 second was Cable cam.

    Sidenote: I hope though March Madness can improve their streaming with the delays because it has not been on point every since I watched it in 2006. Same with Sunday Night Football Extra