Super Bowl XLVII may have missed out on the all-time television viewership record, but the game attracted record numbers online. In related news, Sunday’s game hit a three-year low in the adults 18-49 demographic, and the lead-out show — CBS’ “Elementary” — hit a ten-year low in viewership.
- Super Bowl Sets Streaming Record: Sunday’s Ravens/49ers Super Bowl XLVII attracted 3.0 million unique visitors on CBSSports.com, up 43% from Giants/Patriots on NBCSports.com last year (2.1M), and an online record for a single sporting event. Last year was the first time the Super Bowl was streamed online. (CBS Press Express)
- Ratings Hit Three-Year Low Among Adults 18-49: CBS’ Super Bowl telecast earned a 39.7 rating in the adults 18-49 demographic Sunday night — down 2% from last year’s game on NBC, which was the highest rated in the demo since 1996 (40.5), and down 1% from Packers/Steelers on FOX in 2011 (39.9). The 39.7 is the lowest for the Super Bowl in the demo since Saints/Colts on CBS in 2010 (38.6). (CBS Press Express)
- Super Bowl Lead-Out Hits Ten-Year Viewership Low: The CBS procedural “Elementary” earned an 11.6 rating and 20.8 million viewers after the Super Bowl, according to Nielsen fast-nationals — down 37% in ratings and 45% in viewership from “The Voice” on NBC last year (18.4, 37.6M), and down 15% and 22%, respectively, from “Glee” on FOX in 2011 (13.6, 26.8M). The show, which started at 11:11 PM ET, ranks as the least-viewed Super Bowl lead-out program since “Alias” on ABC in 2003 (17.3M). (CBS Press Express)