The Lakers’ mediocre record and the absence of Derrick Rose took some luster from Sunday’s Bulls/Lakers clash, but the game still had a modest increase in overnights.
Sunday’s Bulls/Lakers NBA regular season game drew a 3.5 overnight rating on ABC, up 9% from Celtics/Lakers last year (3.2), and up 106% from Magic/Suns in 2011. Keep in mind the comparable games last year and in 2011 aired on college basketball’s Selection Sunday.
Bulls/Lakers held up well opposite tough competition from Tiger Woods‘ victory at the WGC-Cadillac Championship on NBC (4.4) and NASCAR’s Sprint Cup coverage on FOX (4.4).
Earlier in the day, Celtics/Thunder drew a 2.7 overnight, tying ABC’s lowest overnight of the season. There was no comparable game last year or in 2011.
(Sunday’s overnights from ESPN)