More Ratings: Spartans/Buckeyes Only Bright Spot For CBS (Also: NBA on TNT, ESPN)

Posted by | March 1, 2013 at 6:25 PM

CBS scored good numbers for Michigan State/Ohio State last weekend, but the rest of the network’s college hoops line-up put up ugly numbers. In other news, TNT had double-digit declines for a low-profile NBA doubleheader Thursday night.

Michigan State/Ohio State Solid on CBS

  • Sunday’s Michigan State/Ohio State men’s college basketball game earned a 1.9 final rating and 3.1 million viewers on CBS, up 6% in both measures from Wisconsin/Ohio State last year (1.8, 2.9M), and the network’s only game last weekend to have an increase over last year. The game was the most-viewed non-Daytona 500 sporting event of the weekend on broadcast TV.

CBS’ Other College Hoops Games Earn Ugly Numbers

  • CBS’ other three games last week were down significantly. On Sunday, Cincinnati/Notre Dame earned a mere 0.5 final rating and 751,000 viewers, down 50% in ratings and 48% in viewership from Pittsburgh/Louisville last year (1.0, 1.4M), and a likely season-low. On Saturday, Georgia/South Carolina did not fare much better with a 0.6 (-40%) and 787,000 viewers (-45%), while the Georgetown/Syracuse late game drew a more respectable 1.3 (-32%) and 1.9 million (-35%).

Big Declines For TNT NBA Thursday

  • Thursday’s Timberwolves/Lakers NBA regular season game earned 1.7 million viewers on TNT, down 21% from Heat/Trail Blazers last year (2.1M), and down 35% from Celtics/Nuggets in 2011 (2.6M). Earlier in the night, Sixers/Bulls drew 1.3 million — down 37% from Thunder/Magic last year (2.0M), and down 60% from Heat/Bulls in 2011 (1.3M). On Wednesday, ESPN scored 1.6 million for Warriors/Knicks and 1.4 million for Nuggets/Trail Blazers. (Thu. numbers from TV By the Numbers; Wed. numbers from The Futon Critic)