Pac-12 Title Game Hits Low; Big East Swan Song Up

Posted by | March 18, 2013 at 3:28 PM

Airing in a bad timeslot on cable, overnight ratings hit a record-low for the Pac-12 Championship Game.

Saturday’s Oregon/UCLA Pac-12 Championship Game earned a 1.2 overnight rating on ESPN, down 14% from Colorado/Arizona on CBS last year (1.4), and down 37% from Washington/Arizona on CBS in 2011 (1.9). The 1.2 overnight is the lowest for the Pac-12 title game since it resumed in 2002.

This year’s game aired at 11 PM ET. When CBS held the rights, the game aired at the much more reasonable time of 6 PM. Of note, Saturday’s New Mexico/UNLV Mountain West Conference Championship Game earned a 1.7 overnight on CBS in the old Pac-12 timeslot.

Also Saturday, the Louisville/Syracuse Big East Championship Game earned a 2.1 overnight on ESPN — up 31% from last year (1.6), and the weekend’s top conference tournament telecast that did not involve the Big Ten.

Saturday’s game marked both the end of the current Big East and the end of the Big East Tournament on ESPN. The new Big East (the “Catholic 7″) is expected to sign a television deal with Fox Sports.

Wrapping up the Saturday schedule, the Kansas/Kansas State Big 12 Championship Game drew a 1.5 overnight.

(Saturday’s overnights from Sports Business Daily)

  • BIG ED

    Should be noted Big East started earlier at 8:30pm then in years past at 9pm.