NFL Draft Ratings: Three-Day Coverage Up on ESPN, NFL Network

Posted by | April 30, 2013 at 6:00 AM

Despite a modest decline for first round coverage on Thursday, the complete 2013 NFL Draft scored increases on both ESPN and NFL Network.

Coverage of the 2013 NFL Draft averaged a 2.1 U.S. rating and 3.0 million viewers on ESPN, up a tick in ratings and 4% in viewership from last year (2.0, 2.9M), and up 6% and 4%, respectively, from 2011 (1.9, 2.9M).

Meanwhile, NFL Network averaged 930,000 viewers for its three-day coverage — up 23% from last year (757K), and up 64% from 2011 (566K).

In particular, Friday’s second and third round coverage earned a 1.9 U.S. rating and 2.7 million viewers on ESPN and ESPN2 — flat in ratings and up 2% in viewership from last year (1.9, 2.7M), and up 6% and 14%, respectively, from 2011 (1.6, 2.4M). NFL Network chipped in another 973,000 viewers for Friday’s coverage.

The final rounds of the draft on Saturday earned a 1.1 U.S. rating and 1.6 million viewers on ESPN and ESPN2, up 8% in ratings and 12% in viewership from last year (1.0, 1.4M), but down 8% and 4%, respectively, from 2011 (1.2, 1.7M). Viewership was not available for Saturday’s coverage on NFL Network.

As previously reported, Thursday’s first round coverage earned a 4.1 U.S. rating and 6.2 million viewers on ESPN (-7% in both measures), with NFL Network earning 1.5 million for concurrent coverage (+7%).

Average Viewership For the NFL Draft on ESPN and NFL Network

Past three years

nfldraftcomplete

(Averages from ESPN Media Zone and NFL Communications; additional information from TV By the Numbers)