Sprint Cup: Yet Again, Richmond Race Earns 3.4 Overnight

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For the third straight year, overnight ratings were flat for NASCAR Sprint Cup action from Richmond.

Saturday’s NASCAR Sprint Cup Toyota Owners 400 from Richmond earned a 3.4 overnight rating on FOX, even with last year, 2011, and 2010 (3.4 each year). The 3.4 is tied as the second-lowest overnight ever for NASCAR Sprint Cup racing on FOX.

The only race to earn a lower overnight was the 2009 Subway Fresh Fit 500 from Phoenix (3.3).

Of note, the two lowest rated NASCAR races of the season in the metered markets — the Richmond race and the April 13 NRA 500 from Texas (3.5) — aired on Saturday nights.

Despite the relatively low numbers, NASCAR still earned the third-best overnight of the weekend for a sports program on broadcast. The only sporting events to do better over the weekend were NBA playoff games on ABC.

(Saturday’s overnight from Sports Business Daily)

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  • http://www.facebook.com/people/David-Russell-Edwards/100001427745195 David Russell Edwards

    Hard to tell the current direction of Nascar. TV ratings basically flat, but at the top of the weekend sports mix. Attendance still suffering. So what is the trend?