TV Ratings: Royals Set Another Ratings Record (Also: UFC on FOX, WNBA Draft)

Posted by | April 23, 2013 at 11:57 PM

The Kansas City Royals broke a two-week old ratings record on Fox Sports Kansas City. In other news, the latest edition of the “UFC on FOX” had a big increase over last year, and the recent WNBA Draft soared in primetime.

Royals Have Big Weekend on FS Kansas City

  • The first game of Sunday’s Royals/Red Sox Major League Baseball doubleheader earned a 7.4 rating on Fox Sports Kansas City, the second-highest ever for a Royals game on the network. Game 2 of the doubleheader later in the night drew a 7.1 rating, the network’s fifth-best rating. Overall, the three-game Royals/Red Sox series averaged a 7.0 rating on FS Kansas City, topping Twins/Royals earlier in the season (6.9) as the highest rated series in network history. For the season, the Royals have averaged a 5.7 rating on FS Kansas City, up 36% from last year. (Fox Sports)

UFC on FOX Up From Last Year, But Down From January

  • The seventh edition of the “UFC on FOX” drew a 2.2 final rating and 3.7 million viewers on FOX, up 47% in ratings and 53% in viewership from UFC coverage on a similar date last year (1.5, 2.4M), but down 8% and 12%, respectively, from the network’s most recent UFC telecast in January (2.4, 4.2M). The UFC telecast outdrew competing coverage of a Bulls/Nets NBA playoff game on cable network ESPN (3.3M). (Fox Sports)

Griner Fuels Big Increase For WNBA Draft

  • The 2013 WNBA Draft, in which Baylor C Brittney Griner was selected #1 overall by the Mercury, earned 379,000 viewers on ESPN2 April 15 — up 101% from last year (189K), and up 30% from 2011 (292K). Prior to this year, the WNBA Draft aired in the afternoon. Of note, the draft drew more viewers than Games 1 and 3 of last year’s WNBA Finals. (ESPN)
  • Morgan Wick

    I wonder if having an hour of Boston Marathon bombing coverage as a lead-in also contributed to the draft’s increase in ratings, although that had half the viewership.