NBA Playoffs: Without Marquee Draws, ABC Has Another Weekend of Declines

Posted by | May 16, 2013 at 3:48 PM

With the Lakers eliminated and the Heat on cable, ABC had another weekend of declines for NBA playoff coverage.

Game 4 of the Spurs/Warriors second round NBA playoff series drew a 3.4 final rating and 5.3 million viewers on ABC last Sunday afternoon, down 29% in ratings and 30% in viewership from Heat/Pacers Game 4 last year (4.8, 7.6M), and down 36% and 40%, respectively, from Lakers/Mavericks Game 4 in 2011 (5.3, 8.9M).

The game aired directly opposite coverage of Tiger Woods‘ victory at The Players Championship on NBC (5.0, 7.6M).

On Saturday, Game 3 between the Knicks and Pacers drew a 3.5 and 5.3 million on ABC — down 29% in ratings and 35% in viewership from Heat/Celtics Game 3 in 2011 (4.9, 8.2M). There was no game in the comparable window last year.

Knicks/Pacers Game 3 ranks as the lowest rated and least-viewed primetime playoff game on ABC since 2009, when Game 3 of the Cavaliers/Hawks second round series drew a 3.2 and 5.0 million. Last year’s Saturday night playoff game on ABC — Game 7 between the Sixers and Celtics — drew a 4.5 and 7.0 million.

Of the seven playoff games on ABC that can be compared to last year, five have had declines in both ratings and viewership.

(Weekend numbers from ESPN)

  • Morgan Wick

    Do you have more specific numbers?

    • Paulsen

      Spurs/Warriors: 5.324M, Knicks/Pacers: 5.332M.