In the nation’s top market, the Yankees and Mets are striking out in the local TV ratings. In other news, ratings continue to underwhelm for national baseball games on FOX, and CBS’ coverage of the Byron Nelson Championship was on par with last year.
- New York Yankees Major League Baseball games have averaged a 2.52 rating on YES Network so far this season, down 39% from the comparable period last year. Keep in mind the Yankees finished last season with their lowest average since 2003. Meanwhile, Mets telecasts on SNY have averaged a 1.84 rating — down 22% from last year, which ended as the Mets’ second-lowest rated season ever on the network. For some perspective, the Knicks averaged a 3.12 on MSG Network during the NBA season and the Rangers averaged a 1.65 during the shortened NHL campaign. (Newsday via Sports Business Daily)
- Regional Major League Baseball action featuring Reds/Phillies drew a mere 1.2 final rating and 1.7 million viewers on FOX last Saturday, down 37% in ratings and 42% in viewership from primetime action featuring Red Sox/Phillies last year (1.9, 2.9M), and down 54% and 59%, respectively, from primetime coverage featuring Yankees/Red Sox in 2011 (2.6, 4.1M). So far this season, all six MLB telecasts on FOX have failed to draw at least a 2.0 rating, and three of the six have drawn less than a 1.5. (Weekend numbers from Sports Business Daily)
- Final round coverage of the PGA Tour Byron Nelson Championship drew a 1.9 final rating on CBS last Sunday, even with last year (1.9), and up 36% from 2011 (1.4). On Saturday, third round action drew a 1.2 — up a tick from both last year and 2011 (1.1 both years). (Weekend numbers from Sports Business Daily)