Fueled By Sox/Yanks, FOX Hits Season-High For MLB Coverage

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Like ESPN, FOX rode the Red Sox and Yankees to a season-high over the weekend.

Regional Major League Baseball coverage on FOX featuring Red Sox/Yankees earned a 2.2 final rating and just under 3.3 million viewers on FOX last Saturday night, up 5% in ratings from coverage featuring Yankees/Tigers last year (2.1), and down 8% and 14%, respectively, from coverage featuring Cardinals/Rockies in 2011 (2.4, 3.8M).

Saturday’s telecast hit season-highs in both ratings and viewership for baseball on any network. The previous highs were a 1.9 and 2.9 million for the season-opening FOX telecast on April 6.

So far this season, only three of the eight MLB telecasts on FOX have topped a 1.5 final rating.

For some perspective, last year’s primetime Yankees/Red Sox telecast on FOX earned a 2.4 final rating and 3.8 million viewers.

Baseball on FOX drew a higher rating than the competing Penguins/Bruins Stanley Cup playoff game on NBC (2.2 to 2.0), but trailed hockey in viewership (3.4M to 3.3M). This marks the second straight week that the NHL on NBC has earned a larger audience than baseball on FOX.

Both baseball and the NHL faced competition from a Heat/Pacers NBA playoff game on TNT (4.9, 8.2M).

Viewership For MLB on FOX This Season

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(Saturday’s MLB numbers from Sports Business Daily)

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