Surprising Season-High For Baseball on FOX (UPDATED)

1

Despite a fairly ordinary slate and strong NHL competition, baseball on FOX surged to a season-high Saturday night.

Regional Major League Baseball action featuring Angels/Red Sox in 46% of markets drew a 3.2 overnight rating on FOX Saturday night, up 23% from coverage featuring Mets/Yankees last year (2.6), and up 68% from afternoon coverage featuring Cubs/Cardinals in 2011 (1.9). [UPDATED 6/14: According to ShowBuzz Daily, the telecast had a 2.2 overnight rating.]

The 3.2 is the highest of the season for baseball on FOX, comfortably topping the previous high of 2.5 set a week earlier.

Saturday’s telecast outdrew competing NHL playoff coverage on NBC (2.9) and easily crushed IndyCar action on ABC (1.1). Only the NBA Finals and Belmont Stakes drew a higher overnight on broadcast over the weekend.

One possible explanation for Saturday’s season-high is a lack of NBA competition. The previous primetime telecasts went head-to-head with the NBA Conference Finals.

(Saturday’s overnight from Sports Business Daily)

Share.
  • ZabriskiePt

    Pretty surprising! Really curious to see if the final numbers, particularly viewership, will be higher than NHL Playoffs on NBC.

    Sometimes it’s difficult to understand how it works with people’s taste: in a season where almost every single matchup has underperformed on Fox, an apparently weak Angels-Red Sox and Cardinals-Reds have been a very big draw in a busy sport weekend…wonder how much it’d have got without competition from the NHL.