U.S. Open: Final Round Has Modest Decline in Overnights

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The final round of the U.S. Open could not match last year’s primetime finish, but still earned a healthy overnight.

Final round coverage of the 2013 U.S. Open earned a 6.1 overnight rating on NBC Sunday night, down 8% from last year (6.6), but up 20% from 2011 (5.1).

Excluding years when the final round stretched well into primetime (2008, 2010 and 2012), Sunday’s 6.1 overnight is the second-highest for the tournament since 2002 (9.3).

Sunday’s relatively strong numbers are especially impressive considering that Tiger Woods was not in contention. The second-biggest TV draw in golf, Phil Mickelson, was a good consolation prize for NBC.

On Saturday, third round action drew a 4.4 overnight — down 20% from last year (5.5), but up 22% from 2011 (3.6).

The 4.4 is tied as the fourth-lowest for third round action since at least 1997.

(Weekend overnights from Sports Business Daily)

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