Free From NHL Competition, MLB on FOX Rebounds

Posted by | July 1, 2013 at 5:06 PM

Without competition from the Stanley Cup Playoffs, primetime baseball on FOX earned solid numbers on Saturday.

Regional Major League Baseball action featuring Yankees/Orioles in 59% of markets drew a 2.5 overnight rating on FOX Saturday afternoon, even with coverage featuring Mets/Dodgers last year (2.5), but up 47% from afternoon coverage featuring Mets/Rangers in 2011 (1.7).

The 2.5 is among the highest of the season for baseball on FOX. MLB on FOX has now topped a 2.0 overnight in four of the last five weeks, after failing to hit that mark in the five previous telecasts.

Saturday’s telecast earned the highest overnight of the weekend for a sporting event on broadcast, topping the final round of the AT&T National on CBS (1.6). This weekend was the first of the season in which baseball did not have to compete with either the Stanley Cup Playoffs or NBA Playoffs.

(Weekend numbers from Sports Business Daily)