Gold Cup Final Down 47% From 2011, But FOX Telecast Up Big

Posted by | July 31, 2013 at 7:11 PM

The United States’ Gold Cup victory was a solid draw on FOX and Univision, but was no match for the championship match two years ago.

Sunday’s United States/Panama Gold Cup final earned approximately 4.7 million viewers on FOX and Univision, down 47% from Mexico/United States on Fox Soccer and Univision in 2011 (8.9M), and down 19% from Mexico/United States on those two networks in 2009 (5.8M).

Univision was the culprit for Sunday’s massive decline. The network’s coverage of the match earned 2.3 million viewers — down 71% from 2011 (8.0M) and down 57% from 2009 (5.4M). The absence of Mexico, arguably the biggest soccer TV draw in the United States, clearly played a role.

By contrast, FOX earned 2.4 million viewers for its coverage — up 152% from the 2011 match on Fox Soccer (954K), and up 550% from the 2009 final, also on Fox Soccer (369K).

The match ranked as the second-most viewed soccer telecast ever on FOX, trailing only the 2011 Manchester United/Barcelona UEFA Champions League Final (2.6M), and tied the 2011 match as the highest rated (1.4).

Kansas City was the top market for the FOX telecast, with a 3.2 rating. San Diego (3.1) and Washington D.C. (3.0) followed.

(Sun. numbers from Fox Sports, Univision)

  • Pollo

    For an off year Gold Cup (the year teams don’t send their best players), this is a pretty big deal. Would have been a much bigger number if Mexico made the final.