MLB on FOX Concludes Mediocre Primetime Run With 1.9 Rating

Posted by | July 19, 2013 at 8:27 PM

The second season of “Baseball Night in America” produced an eight-week stretch of forgettable primetime television ratings.

Regional Major League Baseball action featuring Cardinals/Cubs drew a 1.9 final rating and nearly 3.0 million viewers on FOX, up a tick in ratings from afternoon coverage featuring Mets/Braves last year (1.8), and even and up 4%, respectively, compared to coverage featuring Braves/Phillies in 2011 (1.9, 2.9M).

The telecast was the 11th out of 14 on FOX this season to earn less than a 2.0 final rating. Five of the eight primetime windows fell below the 2.0 mark.

Dating back to last season, nine of the sixteen “Baseball Night in America” telecasts have failed to draw at least 2% of U.S. TV homes. To put that in perspective, prior to last year, no primetime MLB window on broadcast television had ever dipped below the 2.0 mark.

Overall, the high point for “Baseball Night in America” this season was a 2.2 rating, set by coverage featuring Red Sox/Yankees on June 1 and coverage featuring Yankees/Orioles on June 29. By contrast, last year’s primetime high was a 2.6 rating.

Despite the mediocre numbers, MLB on FOX was broadcast television’s top sporting event of the weekend.

Ratings and Viewership For “Baseball Night in America”

2013 season

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(Sat. numbers from Sports Business Daily)