The Yankees/Red Sox rivalry helped FOX to a season-high in overnights over the weekend. In other news, WNBA viewership has increased by more than a third on ESPN2 and NBA TV, and golf’s American Century Championship carved out a small audience opposite a British Open encore.
- Regional Major League Baseball action featuring Yankees/Red Sox earned a 2.5 overnight rating on FOX Saturday afternoon, up 39% from coverage featuring Rangers/Angels last year (1.8), and up 14% from coverage featuring Red Sox/Rays in 2011 (2.2). The 2.5 is tied as the highest of the season for baseball on FOX, matching coverage featuring Red Sox/Yankees on June 1 and coverage featuring Yankees/Orioles on June 29. (Weekend numbers from Sports Business Daily)
- Through seven telecasts, ESPN2 has averaged 252,000 viewers for regular season WNBA coverage — up 34% from the same number of games last year, according to Sports Business Journal. NBA TV has averaged 65,000 viewers through 11 games, up 86% from three games over the comparable period last year. (Sports Business Journal)
- Final round coverage of golf’s celebrity-studded American Century Championship earned a 0.6 overnight rating on NBC Sunday afternoon, even with last year and down a tick from 2011 (0.7). The telecast was more-than-doubled by an encore presentation of the British Open final round on ABC (1.6). (Sports Business Daily)