Wimbledon TV Ratings: Overnights Drop For Both Singles Finals

Posted by | July 8, 2013 at 2:01 PM

Even a historic victory by Andy Murray could not make up for the absence of Roger Federer.

Wimbledon coverage featuring the Murray/Novak Djokovic men’s final earned a 2.0 overnight rating on ESPN Sunday, down 35% from coverage featuring the Federer/Murray final last year (3.1), and down a tick from coverage on NBC featuring Djokovic/Rafael Nadal in 2011 (2.1).

The 2.0 overnight is the second-lowest for coverage of the Wimbledon men’s final since at least 1996, ahead of only Nadal/Tom?? Berdych in 2010 (1.9).

Dating back to 2003, Federer’s eight appearances in the Wimbledon singles final earned overnights ranging from 2.5 to 4.6. The three finals that did not feature Federer ranged from 1.9 to 2.1.

On Saturday, coverage featuring the Marion Bartoli/Sabine Lisicki women’s final earned a 1.1 overnight — down 45% from coverage of Serena Williams/Agnieszka Radwanska last year (2.0), and down 39% from coverage of Maria Sharapova/Petra Kvitov? on NBC in 2011 (1.8).

The 1.1 is easily the lowest for coverage of the Wimbledon women’s final since at least 1994. The previous low was a 1.8.

Keep in mind that the overnights listed are for the full six-hour telecast windows on both days (9 AM ET to 3 PM ET).

Encore presentations of the singles finals on ABC earned a 0.9 overnight on Saturday (Bartoli/Lisicki) and a 1.0 on Sunday (Murray/Djokovic).

(Weekend numbers from Sports Business Daily [1], [2])