TV Ratings: MLB Weak on FOX (Also: Nationwide Series, WNBA ASG)

Posted by | August 2, 2013 at 1:42 AM

Without the Yankees, Red Sox, or a primetime timeslot to keep the numbers afloat, baseball on FOX had a rough outing last week. In other news, viewership dropped slightly for NASCAR’s Nationwide Series at Indianapolis, and the WNBA’s All-Star Game hit a six-year high in viewership.

Weak Outing For MLB on FOX

  • Regional Major League Baseball coverage featuring Cardinals/Braves drew a 1.4 final rating and nearly 2.0 million viewers on FOX last Saturday, the network’s fourth-lowest rated MLB telecast of the season. The telecast had a median age of 62, trailing only PGA Tour coverage on CBS as the weekend’s oldest-skewing sports program on broadcast. (Nielsen)

Ratings Flat, Viewership Down, For Indy 250

  • Last Saturday’s NASCAR Nationwide Series Indy 250 from Indianapolis earned a 1.4 U.S. rating and 1.9 million viewers on ESPN, flat in ratings and down 6% in viewership from last year’s inaugural race (1.4, 2.0M). Keep in mind last year’s race aired opposite the Olympics. (ESPN)

WNBA All-Star Game Hits 6-Year High

  • The 2013 WNBA All-Star Game earned a 0.6 final rating and 791,000 viewers on ABC last Saturday, up a tick in ratings and 5% in viewership from 2011 (0.5, 756K), and the most-viewed WNBA All-Star Game since 2007 (950K). (Nielsen)
  • BallDAQ

    So does that mean the WNBA beat the NHL on NBC regular season finale between the Rangers v. Devils in terms ratings?

    • Paulsen

      Kind of an arbitrary comparison, but yes.

      • BallDAQ

        Hahaha, I was just trolling a bit ;). But let’s not forget that NHL fans were trolling MLB comparing reg. Season games to the Stanley Cup final games. However, this is a better comparison since these two games are like reg. season affair and neither mattered.

    • Tippy

      Devils/Rangers was doomed from the start. It was the last day of the season. The Rangers had already clinched their playoff spot and the Devils were out of it. Hockey haters man….

      • BallDAQ

        I know. But this is the wnba man.