Without the Yankees, Red Sox, or a primetime timeslot to keep the numbers afloat, baseball on FOX had a rough outing last week. In other news, viewership dropped slightly for NASCAR’s Nationwide Series at Indianapolis, and the WNBA’s All-Star Game hit a six-year high in viewership.
- Regional Major League Baseball coverage featuring Cardinals/Braves drew a 1.4 final rating and nearly 2.0 million viewers on FOX last Saturday, the network’s fourth-lowest rated MLB telecast of the season. The telecast had a median age of 62, trailing only PGA Tour coverage on CBS as the weekend’s oldest-skewing sports program on broadcast. (Nielsen)
- Last Saturday’s NASCAR Nationwide Series Indy 250 from Indianapolis earned a 1.4 U.S. rating and 1.9 million viewers on ESPN, flat in ratings and down 6% in viewership from last year’s inaugural race (1.4, 2.0M). Keep in mind last year’s race aired opposite the Olympics. (ESPN)
- The 2013 WNBA All-Star Game earned a 0.6 final rating and 791,000 viewers on ABC last Saturday, up a tick in ratings and 5% in viewership from 2011 (0.5, 756K), and the most-viewed WNBA All-Star Game since 2007 (950K). (Nielsen)