TV Ratings: “Nine For IX” Faring Poorly (Also: PGA on CBS, “SNB”)


ESPN’s “Nine For IX” documentary series has not attracted many viewers thus far. In other news, CBS had a big jump for coverage of the PGA Canadian Open, and ESPN earned its second-largest Major League Baseball audience of the season.

Few Viewers For “Nine For IX” Docs

  • The first five ESPN “Nine For IX” documentaries, which have focused exclusively on women’s sports, rank among the six least-viewed “30 For 30″ documentary premieres ever on the network, based on information from Sports Business Daily. So far, viewership for the documentaries has ranged from 311,000 (“Pat XO”) to 460,000 (“Venus Vs.”), with the most recent doc — Tuesday’s “Swoopes” — earning 397,000. The only “30 For 30″ premiere to rank among the bottom six is 2010’s “Silly Little Game” (356K). (Sports Business Daily, The Futon Critic)

Big Jump For PGA Canadian Open

  • Final round coverage of last week’s PGA Tour Canadian Open earned a 1.6 final rating and 2.3 million viewers on CBS, up 100% in ratings from last year, when coverage aired opposite the Olympics (0.8), but down 11% and 8%, respectively, from 2011 (1.8, 2.5M). Saturday’s third round action drew a 1.0 and 1.4 million, up 67% in ratings from last year (0.6), and flat and up 3%, respectively, from 2011 (1.0, 1.4M). (Nielsen)

Cards/Braves Earns ESPN’s Second-Best MLB Audience of Season

  • Last week’s Cardinals/Braves “Sunday Night Baseball” game drew a 1.5 U.S. rating and 2.4 million viewers on ESPN, up a tick in ratings and 11% in viewership from Red Sox/Yankees opposite the Olympics last year (1.4, 2.1M), and the network’s second-most viewed MLB telecast of the season. Only Yankees/Red Sox the previous week earned more viewers (2.6M). “Sunday Night Baseball” also outdrew Saturday’s regional MLB coverage on FOX (1.4, 2.0M). (Weekend numbers from Sports Business Daily)