NBC’s coverage of the Premier League got off to a good start over the weekend. In other news, “SportsCenter” has been dominating “Fox Sports Live” so far this week, and NASCAR’s Nationwide Series debut at Mid-Ohio trailed previous races from Montreal.
- Opening weekend coverage of the Premier League averaged 443,000 viewers on the NBC family of networks Saturday and Sunday, up 78% from coverage on ESPN2 and Fox Soccer last year (249K). In particular, NBC drew 792,000 for its Swansea/Manchester United match on Saturday, and the NBC Sports Network averaged 356,000 for its four telecasts. (NBC Sports Group Press Box)
- Boosted by live sports, ESPN’s “SportsCenter” pummeled “Fox Sports Live” earlier this week. Following Yankees/Red Sox on Sunday night, “SportsCenter” had almost 1.5 million viewers compared to 120,000 for the 11 PM ET edition of “Fox Sports Live.” After an NFL preseason game on Monday, “SportsCenter” had 1.9 million viewers and “Fox Sports Live” had just 82,000. (Sports Illustrated)
- Saturday’s inaugural NASCAR Nationwide Series Children’s Hospital 200 from Mid-Ohio earned a 0.9 U.S. rating and 1.3 million viewers on ESPN, down 25% in ratings and viewership from the comparable Napa Auto Parts 250 from Montreal last year (1.2, 1.7M), and down 31% in both measures from the Montreal race in 2011 (1.3, 1.9M). (ESPN)