NFL Week 2 Wrap: Despite Delay, Niners/Seahawks Solid on NBC


Hampered by a one-hour delay, the latest edition of “Sunday Night Football” still held up well on NBC.

The Week 2 49ers/Seahawks “Sunday Night Football” game drew a 12.2 final rating and 20.5 million viewers on NBC, down 5% in ratings and 4% in viewership from Lions/49ers last year (12.9, 21.3M), and down 15% and 12%, respectively, from Eagles/Falcons in 2011 (14.3, 23.4M).

Thanks to a one-hour rain delay during the first quarter, most of NBC’s coverage aired after 10 PM ET. The weather delay, which consisted of “Football Night in America” studio segments, earned a 10.4 and 17.8 million viewers.

49ers/Seahawks ranks as the least-viewed Week 2 “SNF” telecast since Steelers/Browns in 2008 (17.8M). At the same time, the game also ranks as the most-viewed primetime game involving two West Coast teams since Raiders/Chargers on ABC in November 1995 (21.6M).

The game drew an 8.4 rating in the adults 18-49 demo, down 6% from last year (8.9), and down 16% from 2011 (10.0). Weather delay coverage had a 6.9 in the demo.

Seattle was Sunday’s top market, with a 44.8 rating — a local “SNF” record. The game also earned a 26.8 rating in the Bay Area, matching the market’s best SNF rating.

(Sun. numbers from NBC Sports Group Press Box)