Overnight ratings were the highest in 11 years for the women’s final of the U.S. Open.
Sunday’s Serena Williams/Victoria Azarenka U.S. Open women’s final earned a 4.9 overnight rating on CBS, up 26% from the same match-up last year (3.9), and up 17% from Serena’s match-up against Samantha Stosur in 2011 (4.2).
The 4.9 overnight is the highest for the U.S. Open women’s final since Serena played sister Venus Williams in 2002 (7.2).
Overall, the 4.9 is the highest for any U.S. Open singles final since the Roger Federer/Andy Roddick men’s final in 2006 (5.1).
Sunday’s match was aided by an increase in CBS’ NFL coverage (11.4, +8%). For the weekend, the match earned the second-highest non-NFL overnight of any sporting event on TV — trailing only ESPN’s Notre Dame/Michigan college football game (5.8).
(Weekend overnights from Sports Business Daily)