The IndyCar Series suffered double-digit declines during the 2013 season. In other news, the Skate America figure skating tournament was flat on NBC, and the Bulls and Thunder attracted the largest TV audience of the NBA preseason.
- Coverage of the 2013 IndyCar Series averaged 282,000 viewers on the NBC Sports Network, down 3% from last year (292K), down 30% from 2011 (402K), and the network’s smallest average since acquiring rights. Including six races on ABC, the full IndyCar season averaged 953,000 viewers — down 21% from last year (1.2M). (Sports Business Daily)
- The Skate America figure skating competition, the first event on the ISU Grand Prix of Figure Skating schedule, earned a 0.8 final rating and 1.3 million viewers on NBC last Sunday — flat in ratings compared to both last year and 2011. The telecast had a median age of 62, the highest for any sporting event on broadcast TV that week. (Nielsen)
- Despite facing the World Series, Wednesday’s Bulls/Thunder NBA preseason game drew 1.1 million viewers on ESPN — easily the top national TV audience of the preseason. Earlier in the night, Nets/Celtics drew 694,000. Over on TNT, Thursday’s Rockets/Spurs game drew 570,000 viewers, and Heat/Nets the previous week earned 773,000. (The Futon Critic, , , )