World Series TV Ratings: Game 3 Hits Series-Low, But Solid For a Saturday Night

Posted by | October 27, 2013 at 7:53 PM

Considering how poorly Saturday night games have done in the past, the third game of the World Series put up solid numbers on FOX.

Game 3 of the Red Sox/Cardinals World Series earned a 7.4 final rating and 12.5 million viewers on FOX Saturday night, up 21% in ratings and 19% in viewership from Giants/Tigers Game 3 last year (6.1, 10.5M), and up 12% and 11%, respectively, from Cardinals/Rangers Game 3 in 2011 (6.6, 11.2M).

Saturday’s game ranks as the highest rated and most-viewed Game 3 of the World Series since Yankees/Phillies in 2009 (9.1, 15.4M), and ranks second in both categories since the current World Series schedule began in 2007.

With that said, the game also ranks as the fifth-lowest rated World Series telecast of all-time, ahead of only the Giants/Tigers Game 3 last year (6.1), Rays/Phillies Game 3 in 2008 (6.1), Cardinals/Rangers Game 3 in 2011 (6.6), and Giants/Rangers Game 3 in 2010 (6.7). The five lowest rated games aired on Saturday nights.

Game 3 also ranks as the seventh-least viewed World Series telecast ever, ahead of only the four previously mentioned games and Games 1 and 2 of Tigers/Giants last year.

Among adults 18-49, Game 3 had a 3.3 rating — up 18% from last year (2.8), and up a tick from 2011 (3.2). The 3.3 is the highest for a Game 3 since 2009 (4.7).

The last time the Red Sox played in the World Series (2007), Game 3 against the Rockies had an 8.5 rating, 14.1 million viewers, and a 4.3 among adults 18-49. The last time the Red Sox played the Cardinals (2004), the Tuesday night Game 3 had a 15.7, 24.4 million viewers, and an 8.2 in the demo. Of course, the 2004 series was inflated by the so-called ‘curse.’

Through Game 3, the Cardinals/Red Sox World Series has averaged an 8.1 rating and 13.4 million viewers — up 13% in ratings and 15% in viewership from last year (7.2, 11.7M). The three-game average in 2011 was not available.

Ten Lowest Rated World Series Games

#
Date
Away
Home
Gm. #
Net
Rating
Viewers
A18-49
T1 Sat., 10/25/08 Rays Phillies
3
FOX
6.1
9.8M
3.2
T1 Sat., 10/27/12 Giants Tigers
3
FOX
6.1
10.5M
2.8
3 Sat., 10/22/11 Cardinals Rangers
3
FOX
6.6
11.2M
3.2
4 Sat., 10/30/10 Giants Rangers
3
FOX
6.7
11.5M
2.9
5 Sat., 10/26/12 Red Sox Cardinals
3
FOX
7.4
12.5M
3.3
6 Wed., 10/24/12 Tigers Giants
1
FOX
7.6
12.2M
3.6
7 Thu., 10/25/12 Tigers Giants
2
FOX
7.8
12.3M
3.5
8 Sat., 10/21/06 Cardinals Tigers
1
FOX
8.0
12.8M
3.6
9 Thu., 10/23/08 Phillies Rays
2
FOX
8.1
12.8M
4.0
10 Thu., 10/24/13 Cardinals Red Sox
2
FOX
8.3
13.4M
3.6

(This year’s numbers from Fox Sports Media Group)