Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

2

Demographic Data For Select Sporting Events

By age/income
Telecast
Med. Age
Median Income
Ages 2-17
Ages 18-34
Ages 35-54
Ages 55-99
Rtg.
Vwrs.
Pct
Rtg.
Vwrs.
Pct
Rtg.
Vwrs.
Pct
Rtg.
Vwrs.
Pct
2013 NBA Finals: Heat 4, Spurs 3 (ABC)
Game 1
40
$57,300
3.0
1.88M
13%
5.8
3.94M
28%
5.6
4.47M
31%
5.1
3.95M
28%
Game 2
41
$58,800
2.8
1.77M
12%
5.9
4.00M
27%
6.0
4.81M
33%
5.1
3.99M
27%
Game 3
41
$57,800
2.5
1.61M
11%
6.0
4.06M
29%
5.5
4.45M
32%
5.0
3.92M
28%
Game 4
41
$58,200
3.1
1.97M
12%
6.5
4.40M
27%
6.8
5.46M
34%
5.6
4.40M
27%
Game 5
43
$58,900
2.9
1.85M
11%
6.3
4.25M
26%
6.5
5.23M
32%
6.3
4.94M
30%
Game 6
40
$59,400
4.1
2.60M
13%
8.7
5.88M
28%
8.0
6.44M
31%
7.3
5.72M
28%
Game 7
40
$58,300
5.8
3.72M
14%
10.5
7.11M
27%
10.4
8.37M
32%
9.1
7.13M
27%
2013 World Series: Red Sox 4, Cardinals 2 (FOX)
Game 1
53
$64,800
1.5
930K
6%
3.6
2.43M
17%
5.3
4.32M
30%
8.2
6.72M
47%
Game 2
55
$66,400
1.2
745K
6%
3.0
2.02M
15%
4.8
3.93M
29%
8.2
6.74M
50%
Game 3
55
$64,900
1.0
647K
5%
2.8
1.89M
15%
4.3
3.48M
28%
7.9
6.45M
52%
Game 4
54
$66,500
1.5
942K
6%
4.0
2.72M
17%
5.7
4.63M
29%
9.4
7.69M
48%
Game 5
53
$68,300
1.4
905K
6%
3.8
2.54M
18%
5.0
4.06M
28%
8.5
6.94M
48%
Game 6
53
$68,300
1.9
1.24M
6%
5.1
3.44M
18%
7.0
5.64M
29%
10.8
8.86M
46%
2013 Stanley Cup Final: Blackhawks 4, Bruins 2 (NBC, NBCSN)
Game 1
45
$73,000
0.9
575K
9%
2.4
1.60M
25%
2.7
2.15M
34%
2.6
1.99M
31%
Game 2
46
$84,400
0.7
436K
11%
1.3
887K
22%
1.7
1.40M
35%
1.6
1.24M
31%
Game 3
45
$83,100
0.5
329K
8%
1.5
1.01M
25%
1.8
1.48M
37%
1.5
1.19M
30%
Game 4
47
$76,900
0.9
558K
9%
2.2
1.46M
23%
2.8
2.26M
35%
2.8
2.18M
34%
Game 5
48
$70,400
0.8
496K
9%
1.9
1.30M
23%
2.2
1.79M
32%
2.6
2.05M
36%
Game 6
45
$78,500
1.2
733K
9%
3.1
2.11M
26%
3.6
2.90M
36%
3.1
2.42M
30%
2013 NCAA Tournament Final Four (CBS)
Semi #1
52
$67,200
1.8
1.12M
8%
3.7
2.48M
17%
5.3
4.22M
29%
8.5
6.65M
46%
Semi #2
50
$70,100
1.9
1.21M
7%
5.0
3.38M
20%
6.9
5.53M
32%
9.0
7.00M
41%
Champ.
48
$70,300
3.0
1.92M
8%
7.5
5.10M
22%
9.5
7.62M
33%
11.3
8.78M
37%
2013 Bowl Championship Series (ESPN)
Rose
53
$75,000
2.2
1.41M
8%
3.7
2.52M
15%
6.4
5.17M
30%
10.2
7.93M
47%
Orange
49
$74,100
1.4
871K
8%
2.7
1.83M
17%
4.6
3.65M
35%
5.4
4.21M
40%
Sugar
49
$74,000
1.4
906K
9%
2.5
1.67M
16%
4.5
3.59M
35%
5.1
3.96M
39%
Fiesta
49
$74,500
1.9
1.22M
10%
3.1
2.07M
17%
5.1
4.12M
33%
6.3
4.90M
40%
BCS NC
48
$71,400
3.9
2.45M
9%
7.5
5.06M
19%
11.1
8.88M
34%
12.8
9.99M
38%
2013 U.S. Open Singles Finals (CBS)
Women
56
$65,100
0.5
334K
5%
0.9
630K
10%
2.3
1.85M
30%
4.1
3.36M
54%
Men
60
$65,100
0.2
125K
4%
0.4
302K
9%
1.1
848K
25%
2.6
2.11M
62%
2013 WNBA Finals: Lynx 3, Dream 0 (ESPN/ESPN2)
Game 1
52
$56,100
0.1
36K
9%
0.1
63K
16%
0.1
115K
29%
0.2
176K
45%
Game 2
54
$39,400
0.0
21K
6%
0.1
70K
21%
0.1
79K
24%
0.2
160K
49%
Game 3
57
$53,600
0.0
27K
8%
0.1
35K
11%
0.1
86K
27%
0.2
173K
54%

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  • bignasty96

    Damn, rich people love hockey, eh?

    • Jon

      It’s more that hockey is expensive to play, so people that play it and have been around it their entire lives will be more willing to watch it. And those kids come from parents that are able to spend the thousands of dollars to pay for their hockey