TV Ratings: Slow Start For “NBA Sunday Showcase” (Also: PGA/CBS, UFC/FOX)

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ABC had a pair of double-digit declines for NBA action on Sunday. In other news, the PGA on CBS also declined with Tiger Woods sidelined, and the UFC on FOX dropped double-digits from the comparable telecast last year.

Double-Digit Drop For ABC’s NBA Doubleheader

  • Sunday’s Lakers/Knicks NBA regular season game earned a 3.3 overnight on ABC, down 33% from Thunder/Lakers last year (4.9) and down 20% from Bulls/Heat in 2012 (4.1). The early Spurs/Heat game drew a 2.7 overnight, down 29% from Heat/Celtics last year (3.8).

No Tiger = Big Drop For CBS

  • Final round coverage of the PGA Tour Farmers Insurance Open drew a 2.3 overnight on CBS, down 38% from third round action last year (3.7), but up 15% from the final round in 2012 (2.0). Saturday’s third round drew a 1.1 overnight, down 31% from rainout coverage last year (1.6), but even with 2011 (1.1).

UFC on FOX 10 Down From Last Year

  • The tenth edition of the “UFC on FOX” drew a 2.1 overnight rating Saturday night, down 19% from last year’s January telecast (2.6), but up 17% from the most recent telecast in December (1.8).

(Weekend overnights from Sports Business Daily)

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