The 2014 Sochi Olympics is going out with a whimper in the television ratings.
Primetime coverage of the Winter Olympics earned an 8.6 overnight rating on NBC Saturday night, more than likely the lowest overnight ever for any primetime Olympic telecast. The previous low for this year’s Olympics was a 9.4 on Friday night.
Friday’s telecast finished with an 8.8 final rating, the lowest on record for any primetime Olympic telecast (night-by-night ratings prior to 1996 were not available). Saturday’s 8.6 overnight, already lower than Friday’s final rating, is likely to fall even further when the final numbers are released.
Locally, Denver and Ft. Myers, FL, tied as the top market for Saturday’s telecast (13.2). Minneapolis (12.5), Portland (11.8) and Salt Lake City (11.6) rounded out the top five.
Over on NBCSN, live coverage of the Olympics had a 1.7 overnight on Saturday — up 63% from the comparable day of the 2012 London Summer Olympics. In particular, the Finland/United States men’s hockey bronze medal game had a 2.0 overnight.
(Sat. overnights from NBC Sports)