TV Ratings: NASCAR, Soccer, Set Records on FS1 and FS2 (Also: Olympics on NBCSN)

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Fox Sports 1 earned its largest audience since rebranding thanks to NASCAR’s season-opening Sprint Unlimited. In other news, Fox Sports 2 also set a post-rebrand record, and NBCSN has attracted record numbers for the Olympics.

Fox Sports 1 Earns Largest Audience For NASCAR

  • Saturday’s NASCAR Sprint Unlimited earned a 2.0 U.S. rating and 3.5 million viewers on Fox Sports 1, the largest audience on FS1 since the network rebranded last August. Despite the record, Saturday’s telecast declined by 43% in ratings and 38% in viewership from last year on FOX (3.5, 5.7M), and by 52% and 53%, respectively, from 2012 (4.2, 7.5M). It ranks as the lowest rated and least-viewed edition of the race (previously the Budweiser Shootout) since at least 2001. (Sat. numbers from Media Life Magazine, Bloomberg)

FA Cup Delivers Largest Audience to FS2

  • Fox Sports 2 earned 257,000 viewers for the Arsenal/Liverpool FA Cup match on Sunday, the network’s largest audience since rebranding in August. Unlike Fox Sports 1, which is in north of 90 million homes, Fox Sports 2 (previously Fuel TV) is in well under 50 million. (Fox Sports)

NBCSN Sets Weekday Viewership Records With Olympics

  • Live coverage of the 2014 Sochi Winter Olympics earned NBC Sports Network earned 1.6 million viewers on Monday, the network’s largest weekday audience ever in the time period (6 AM-3 PM). Including Tuesday’s coverage, which earned 778,000 viewers, all seven weekday Olympic telecasts on NBCSN rank as the network’s most-viewed ever in the 6 AM-3 PM timeslot. (NBC Sports Group Press Box [1], [2])
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  • Dale Moog

    FS2 has never been given a chance to shine Fox put so much effort in marketing the advance of FS1 they didn’t even let people know FS2 was there. then they don’t place live college football on it they only show limited live events like lower level nascar or other lower level racing or international soccer. these are not big draws for a network. take a chance place college football or baseball on FS2 like ESPN did when it launched ESPN2 that will force more carriers to place in on the line up or atleast place it in a better dial slot

  • Don Clingerman

    FS1 and FS2 can suck it. NASCAR too. Brian France insists on tearing the sport apart from the inside with his inane ideas, and FOX destroyed SPEED, only to replace it with yet Another stick-and-ball network with a bunch of pretty monkeys in suits. They can all go to hell….I’ll be at the sprint car races.

  • Reno Fickler

    FS1’s NASCAR coverage is a joke. A bad joke. The race show is a thinly veiled Toyota, JGR, Kyle Bush ad. When the 2-3 minute commercial run ends and they missed four laps they never even mention it. Their sometimes daily show Race Hub is more ads and self promotion that car racing show. They interrupt a 4 minute commercial run with a 7 second look at their set. WTH? They don’t stop the soccer game to have people talk about NASCAR!!Time for the France family to admit they can’t run a company as large as NASCAR, make it a public company, and try to save it. If truth be known, there is only one reason the stick-and-ball sports are so revered. GAMBLING!!!! Lastly, do we need ANOTHER another sport (soccer) where a participant is paid FIFTY MILLION A YEAR.