For the third straight week, ratings and viewership dropped for NASCAR’s Sprint Cup Series.
Sunday’s NASCAR Sprint Cup Kobalt Tools 400 from Las Vegas drew a 4.5 final rating and 7.2 million viewers on FOX, down 4% in ratings and viewership from last year (4.7, 7.5M), and down 14% and 15%, respectively, from 2012 (5.2, 8.5M). The 4.5 rating is the third-lowest in the history of the race (dates back to 1998), ahead of only 2010 (4.4) and 2000 (4.0).
So far this season, all three Sprint Cup telecasts have had declines in ratings and viewership compared to last year. The races have each fallen to multi-year lows. The Daytona 500 was the lowest rated ever, and both Phoenix and Las Vegas were the lowest rated since 2010 (Phoenix was also the lowest rated second race of the season since 2000).
As is typical, NASCAR was the top sporting event of the weekend. The final round of golf’s WGC-Cadillac Championship was a distant second (2.8, 4.1M).
(Sun. numbers from Sports Business Daily)