2014 March Madness Wrap: Slight Drop For Tourney, But Second-Best Since ’05

Posted by | April 10, 2014 at 3:55 AM

Television ratings and viewership for each game of the 2014 NCAA Tournament on CBS, TBS, TNT and TruTV. Averages for the tournament are available on the previous page.

Ratings/Viewership For 2014 NCAA Tournament

Combined windows in gray
Window
Time
Game
Net(s)
Rating
Viewers
FIRST FOUR
Tuesday, March 18
Eve #1
6:30 PM #16 Mt. St. Mary’s/#16 Albany TruTV
0.7
1.065M
Eve #2
9:00 PM #12 N.C. State/#12 Xavier TruTV
1.1
1.651M
Wednesday, March 18
Eve #1
6:30 PM #16 Texas Southern/#16 Cal Poly TruTV
0.7
986K
Eve #2
9:00 PM #11 Tennessee/#11 Iowa TruTV
1.4
2.227M
"SECOND ROUND"
Thursday, March 19
Aft. #1
12:15 PM #11 Dayton/#6 Ohio State CBS
2.4
3.407M
12:40 PM #15 American/#2 Wisconsin TruTV
0.5
750K
1:40 PM #9 Pittsburgh/#8 Colorado TBS
0.3
508K
2:10 PM #12 Harvard/#5 Cincinnati TNT
1.0
1.606M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
6.271M
Aft. #2
2:45 PM #14 Western Mich./#3 Syracuse CBS
1.8
2.423M
3:10 PM #10 BYU/#7 Oregon TruTV
0.4
622K
4:10 PM #16 Albany/#1 Florida TBS
1.2
1.837M
4:40 PM #13 Delaware/#4 Michigan State TNT
1.7
2.716M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
7.598M
Eve. #1
6:55 PM #10 Saint Joseph’s/#7 Connecticut TBS
1.7
2.797M
7:10 PM #15 Wofford/#2 Michigan CBS
2.5
3.790M
7:20 PM #N.C. State/#5 Saint Louis TNT
1.9
3.085M
7:27 PM #12 North Dakota St./#5 Oklahoma TruTV
1.1
1.707M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
11.379M
Eve. #2
9:20 PM #15 Milwaukee/#2 Villanova TBS
0.9
1.398M
9:45 PM #10 Arizona St./#7 Texas CBS
2.4
3.637M
9:50 PM #13 Manhattan/#4 Louisville TNT
1.7
2.604M
9:57 PM #13 New Mexico St./#4 SDSU TruTV
0.7
1.032M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
8.671M
Friday, March 21
Aft. #1
12:15 PM #14 Mercer/#3 Duke CBS
2.7
3.583M
12:40 PM #11 Nebraska/#6 Baylor TruTV
0.5
606K
1:40 PM #10 Stanford/#7 New Mexico TBS
0.7
917K
2:10 PM #16 Weber State/#1 Arizona TNT
0.5
671K
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
5.777M
Aft. #2
2:45 PM #11 Tennessee/#6 UMass CBS
2.1
2.801M
3:10 PM #14 UL-Lafayette/#3 Creighton TruTV
0.7
1.010M
4:10 PM #15 East. Kentucky/#2 Kansas TBS
1.4
1.947M
4:40 PM #9 Oklahoma St./#8 Gonzaga TNT
1.4
1.944M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
7.702M
Eve. #1
6:55 PM #9 George Wash./#8 Memphis TBS
1.0
1.540M
7:10 PM #16 Cal Poly/#1 Wichita St. CBS
2.2
3.324M
7:20 PM #11 Providence/#6 UNC TNT
2.3
3.735M
7:27 PM #12 Stephen F. Austin/#5 VCU TruTV
1.0
1.610M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
10.209M
Eve. #2
9:20 PM #16 Coastal Carolina/#1 Virginia TBS
1.5
2.467M
9:45 PM #9 Kansas St./#8 Kentucky CBS
3.0
4.651M
9:50 PM #14 N.C. Central/#3 Iowa St. TNT
1.2
1.854M
9:57 PM #13 Tulsa/#4 UCLA TruTV
0.8
1.238M
COMBINED VIEWERSHIP (CBS+TBS+TNT+TruTV)
10.210M
“THIRD ROUND”
Saturday, March 22
Aft. #1
12:15 PM #9 Pittsburgh/#1 Florida CBS
3.7
5.555M
Aft. #2
2:45 PM #5 Saint Louis/#4 Louisville CBS
4.9
7.447M
Eve. #1
5:15 PM #7 Texas/#2 Michigan CBS
4.9
7.770M
6:10 PM #12 North Dakota St./#4 SDSU TNT
1.2
2.047M
7:10 PM #11 Dayton/#3 Syracuse TBS
2.3
4.019M
COMBINED VIEWERSHIP (CBS+TBS+TNT)
13.836M
Eve. #2
7:45 PM #7 Oregon/#2 Wisconsin CBS
4.1
6.908M
8:40 PM #12 Harvard/#4 Michigan St. TNT
1.7
3.100M
9:40 PM #7 Connecticut/#2 Villanova TBS
1.8
3.145M
COMBINED VIEWERSHIP (CBS+TBS+TNT)
13.153M
Sunday, March 23
Aft. #1
12:00 PM #10 Stanford/#2 Kansas CBS
4.6
7.068M
Aft. #2
2:45 PM #8 Kentucky/#1 Wichita St. CBS
7.5
12.091M
Eve. #1
5:15 PM #6 UNC/#3 Iowa St. CBS
7.0
11.620M
6:10 PM #14 Mercer/#11 Tennessee TNT
1.5
2.497M
7:10 PM #12 Stephen F. Austin/#4 UCLA TBS
1.2
2.021M
COMBINED VIEWERSHIP (CBS+TBS+TNT)
16.138M
Eve. #2
7:45 PM #6 Baylor/#3 Creighton TruTV
1.1
1.865M
8:40 PM #8 Memphis/#1 Virginia TNT
2.1
3.290M
9:40 PM #8 Gonzaga/#1 Arizona TBS
1.8
2.898M
COMBINED VIEWERSHIP (TBS+TNT+TruTV)
8.053M
SWEET SIXTEEN
Thursday, March 27
Eve. #1
7:15 PM #11 Dayton/#10 Stanford CBS
4.6
7.109M
7:47 PM #6 Baylor/#2 Wisconsin TBS
1.9
3.025M
COMBINED VIEWERSHIP (CBS+TBS)
10.134M
Eve. #2
9:45 PM #4 UCLA/#1 Florida CBS
4.7
7.234M
10:17 PM #4 SDSU#1 Arizona TBS
2.0
3.282M
COMBINED VIEWERSHIP (CBS+TBS)
10.516M
Friday, March 28
Eve. #1
7:15 PM #11 Tennessee/#2 Michigan CBS
5.0
8.319M
7:27 PM #7 Connecticut/#3 Iowa St. TBS
1.8
3.105M
COMBINED VIEWERSHIP (CBS+TBS)
11.424M
Eve. #2
9:45 PM #8 Kentucky/#4 Louisville CBS
5.9
10.089M
9:57 PM #4 Michigan St./#1 Virginia TBS
3.0
5.086M
COMBINED VIEWERSHIP (CBS+TBS)
15.175M
ELITE EIGHT
Saturday, March 29
Eve. #1
6:09 PM #11 Dayton/#1 Florida TBS
4.3
7.203M
Eve. #2
8:49 PM #2 Wisconsin/#1 Arizona TBS
5.8
9.967M
Sunday, March 30
Aft. #1
2:20 PM #7 Connecticut/#4 Michigan St. CBS
6.1
9.795M
Aft. #2
5:05 PM #8 Kentucky/#2 Michigan CBS
8.9
14.639M
FINAL FOUR
Saturday, April 5
Eve. #1
6:09 PM #7 Connecticut/#1 Florida TBS, TNT, TruTV
6.9
11.654M
Eve. #2
8:49 PM #8 Kentucky/#2 Wisconsin TBS, TNT, TruTV
9.2
16.250M
Monday, April 7
Eve. #1
9:00 PM #8 Kentucky/#7 Connecticut CBS
12.4
21.196M

(This year’s averages from Sports Business Daily; game-by-game viewership from Nielsen, Son of the Bronx)