Labor Day is becoming less and less of a showcase for college football.
Monday’s Miami/Louisville college football game drew a 2.7 overnight rating on ESPN, down 10% from Florida State/Pittsburgh last year (3.0) and down 7% from Georgia Tech/Virginia Tech in 2012 (2.9). The 2.7 ranks as the lowest overnight for the primetime Labor Day game since at least 2008.
Despite the lower numbers, Miami/Louisville was the top game of the weekend on cable and the #3 game overall. Only ABC’s doubleheader did better (4.1 for each game).
Overall, three of ESPN’s four opening weekend games had declines in overnights compared to last year.
(Mon. overnight from Sports Business Daily)