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Home › Linear Media › MLB Network › MLB Postseason: MLB Network Sets Records, But Numbers Minuscule

MLB Postseason: MLB Network Sets Records, But Numbers Minuscule

by Jon Lewis
14 years ago
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The addition of Major League Baseball postseason games has been a boon for MLB Network.

The two Division Series games televised by MLB Network rank as easily the most-viewed telecasts in network history, though the numbers are extremely low compared to typical postseason coverage. Both games topped one million viewers, shattering the previous record of just over half a million for a Pirates/Nationals regular season game in 2010.

In particular, Sunday’s Game 2 of the Athletics/Tigers American League Division Series drew 1.255 million viewers, the largest audience in the history of MLB Network. On Wednesday, Game 3 of the Cardinals/Nationals NLDS drew 1.092 million, the second-largest audience.

Despite the network records, the games attracted some of the smallest audiences in recent memory for the MLB playoffs.

The two games rank as the least-viewed Division Series telecasts on record* since 1996, when Orioles/Indians Game 4 drew 1.057 million on ESPN2. The 1996 game not only took place on a college football Saturday, but also aired directly opposite Yankees/Rangers Game 4 on ESPN.

* Viewership was not available for playoff games on Fox Family in 2001 and ABC Family in 2002.

(Numbers from TV Media Insights [1], [2])

Tags: ALDSMLB Network TV RatingsMLB Postseason 2012MLB Postseason TV RatingsMLB RatingsNLDS
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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