More Ratings: Sans Tiger, CBS Down at Torrey Pines (Also: Aussie Open, Senior Bowl)

With Tiger Woods absent, ratings dropped substantially for the final round of the Farmers Insurance Open.

Read more ›
Demo Reel: Final Thoughts on Sports TV Demographics

A few thoughts on sports TV viewership after the “Demo Reel” series.

Read more ›
Demo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, race.

Read more ›
Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender.

Read more ›
Big Names: Fowler Top Candidate to Replace Musburger (Also: Darren Sharper, Brian Billick)

ESPN’s Chris Fowler could replace Brent Musburger as the network’s top college football voice.

Read more ›
Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, age and income.

Read more ›