First, the results of last week’s predictions.Source: Sports Business Daily* race was delayed from Sunday to Monday Sport Game/Event Net Prediction Final rating Swimming FINA Swimming World Championships NBC 1.1 (Sat) 1.0 (Sat) 0.9 (Sun) [...]

Coverage of the FINA Swimming World Championships drew a 1.0/3 rating on Saturday and a 1.1/3 on Sunday. Swimming coverage topped every other sporting event on broadcast for the weekend, excluding MLB on FOX and [...]

It may draw virtually the same audience on broadcast as an average NHL regular season game or IRL race, but swimming performed well for NBC over the weekend. Coverage of the FINA Swimming World Championships [...]

First, the results of last week’s predictions.Source: Sports Business Daily Sport Game/Event Net Prediction Final rating NASCAR Allstate 400 at the Brickyard ESPN 3.8 4.1 Last Sunday’s Allstate 400 at the Brickyard drew a 4.1 [...]

Ratings have not improved for MLB telecasts on TBS. So far this season, TBS is averaging a 0.5 U.S. rating for regular season MLB coverage, even with last year. In its final season covering the [...]

Overnight ratings for sporting events on broadcast.Source: Sports Business Daily.Ratings for events on FOX unavailable. Golf Sport Game/Event Date Time Net Rating Golf Senior British Open, Final Round Sun., 7/26/09 1:00 PM ABC 1.1/- PGA [...]

A year after leading the network to huge ratings during the ’08 Olympics, Michael Phelps‘ return to NBC drew less spectacular numbers. Coverage of the FINA Swimming World Championships drew a 1.1/3 overnight rating on [...]

First, the results of last week’s predictions.Source: Sports Business Daily Sport Game/Event Net Prediction Final rating Golf British Open, Final Round ABC 3.5 3.8 The final round of the British Open drew a 3.8 rating [...]

Lance Armstrong has given the Tour de France a major boost in the ratings. Through nine days, live viewership of the 2009 Tour de France on Versus is up 83% from last year. Compared to [...]

Michael Phelps is not getting as much mileage out of being a golden boy as one would expect. The Olympic gold medalist, who became the object of adoration during last year’s Summer Olympics, was recently [...]