Demo Reel: Final Thoughts on Sports TV Demographics

A few thoughts on sports TV viewership after the “Demo Reel” series.

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Demo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, race.

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Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender.

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Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, age and income.

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TV Ratings: Yanks/Sox Weak on FOX, ESPN (Also: FedEx Cup, U.S. Open Final)

The Yankees/Red Sox rivalry was a weak draw on FOX and ESPN last weekend.

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U.S. Open: Women’s Final Finishes With 6.2M Viewers, 11-Year High

A competitive women’s final at the U.S. Open attracted strong numbers on CBS.

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