Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender.

Read more ›
Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, age and income.

Read more ›
TV Ratings: Yanks/Sox Weak on FOX, ESPN (Also: FedEx Cup, U.S. Open Final)

The Yankees/Red Sox rivalry was a weak draw on FOX and ESPN last weekend.

Read more ›
U.S. Open: Women’s Final Finishes With 6.2M Viewers, 11-Year High

A competitive women’s final at the U.S. Open attracted strong numbers on CBS.

Read more ›
TV Ratings: Six-Year High For U.S. Open Men’s Final (Also: College Football, MLB on FOX)

The men’s final of the U.S. Open earned its highest overnight since the last time it took place on a Sunday.

Read more ›
U.S. Open: Serena/Azarenka Clash Earns Best Overnight Since 2002

Overnight ratings were the highest in 11 years for the women’s final of the U.S. Open.

Read more ›