Demo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, race.

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Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, gender.

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Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

Sports Media Watch presents a three-part examination of sports viewer demographics. Today, age and income.

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WNBA Finals: Low Key Sweep Least-Viewed in Five Years

The recently completed WNBA Finals was a weak television draw on ESPN2.

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TV Ratings: MLB Postseason Up Slightly on TBS (Also: Presidents Cup, WNBA Finals)

Through Sunday’s action, ratings and viewership have increased slightly for the baseball playoffs on TBS.

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TV Ratings: BMW Championship Solid Before Rainout (Also: NCAA/FS1, WNBA/ESPN2)

Overnight ratings held up well for the BMW Championship on Saturday.

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