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Minor League Coverage From Thin Air
Written by John Weaver   
Wednesday, 29 March 2006

Sports Media Watch Granite FringesThe NBA is attempting to do something very hard: create a minor league system out of thin air. Since 2001, the NBA Developmental League (stuck with the unfortunate nickname, “the D-League”) has acted as a training ground for NBA talent… sort of. Right now it’s more of a neo-minor league, with the potential to be an outright farm system in the future. But if there’s one thing that’s harder than creating a minor league out of thin air, it’s creating media coverage for a minor league out of thin air. If the D-League (can you bring your A-game to the D-League?) is going to succeed, it will need local media coverage.

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Semi-Sports Bracket Action!
Written by Patrick J. Byrnett   
Wednesday, 22 March 2006

Sports Media Watch Below the FoldIt’s NCAA Tournament time, which guarantees a couple of things: odd announcer teams for CBS, way too much Dickie V on SportsCenter, schools you’ve never heard of suddenly becoming national names, and (last but not least) gimmick coverage of the tourney from the semi-sports media.  Now, it would be wrong to take all of these gimmicks and turn them into a gimmick for the purpose of analysis … I’m above that … really … stop tempting me … OK, I give!
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