CBS opened the NFL season the same note as last year.
The Week 1 NFL singleheader, featuring Ravens/Steelers, earned a 10.6 overnight rating on CBS Sunday — the same as last year (CIN/NE*: 10.6), and up 29% from 2009 (NYJ/HOU*: 8.2).
The singleheader window finished well behind both the national window on FOX (NYG/WSH*: 17.1) and Sunday Night Football on NBC (DAL/NYJ: 16.9), but topped the regional window on FOX (PHI/STL: 8.9).
(Asterisk indicates featured game of regional window; Information from Sports Business Daily)
