The Needle: College sports viewership recap and NBC’s golf-baseball conflict
On the latest edition of "The Needle," a look at 2025-26 college sports viewership and NBC's decision to stay with...
The Needle
A ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing.
The Needle: Is the NBA ready for Prime’s Game 7?
On the latest edition of "The Needle," a look at the stakes and expectations for the first streaming-exclusive NBA Game...
The Needle: Reddick, Jordan, buzz has yet to translate in NASCAR ratings
On the latest edition of "The Needle," a look at the impact -- or lack thereof -- of Tyler Reddick...
The Needle: How much longer can the Men’s Final Four air on cable?
On the latest edition of "The Needle," a look at how much longer the Men's Final Four can conceivably continue...
The Needle: NBA vs. MLB Tale of the Tape, Part III
A deep dive into how the NBA and Major League Baseball compare as television draws, in the wake of the...
The Needle: Nielsen Big Data + Panel is redefining TV measurement
On a special edition of "The Needle," Derek Futterman talks to industry professionals, including a Nielsen executive, about the measurement...
The Needle: NASCAR takes multiple roads to varying results in year one of deal
It was no surprise that viewership declined for year one of the new NASCAR media rights deal, but the where,...
The Needle: World Series schedule could impact Game 7 audience
On the latest edition of The Needle, a look at why Game 7 of the World Series is airing on...
The Needle: The ratings game enters arcade mode
In an era of ever-changing methodologies, weekly records and viral tweets, a look at what the ratings mean in the...
The Needle: Are older viewers valued in the age of streaming?
On the latest edition of "The Needle," examining whether it is ageism to prioritize younger viewers.
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Ice Cube and Jeff Kwatinetz of BIG3 join the pod, plus what is Tony Romo's future at CBS?
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