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Sports Media Watch

NASCAR

NASCAR “Big Data” lift reverses in return to linear television

ESPN

Serena’s return lifts ESPN to Wimbledon opening round high

FIFA

Streaming audience surpasses linear for Mexico’s latest World Cup match on Telemundo

Resources

A featured image displaying the text "Sports Ratings Tracker" over a background.

Sports Ratings Tracker

WA9RAM Orlando, USA. 12th Aug, 2019. NBA Commissioner Adam Silver, left, and Disney chairman and CEO Robert Alan "Bob" Iger on stage during the opening day for NBA Experience, a basketball-driven interactive attraction at Disney Springs, in Orlando, Fla., on August 12, 2019. Credit: Ricardo Ramirez Buxeda/Orlando Sentinel/TNS/Alamy Live News

List of sports media rights deals

Sports on TV Today

Tennis - Wimbledon
Centre Court: In order, Alexandra Eala, Gregor Dimitrov and Alexander Zverev
8:30 am — ESPN or ESPN2
Tennis
Newport (ATP/WTA) Challenger
11:00 am — Tennis Channel, Tennis Channel app
Major League Baseball
Philadelphia Phillies
vs
Kansas City Royals
2:10 pm — MLB.TV, MLB Extra Innings
FIFA - 2026 FIFA World Cup Knockout Stage
Portugal
vs
Spain
3:00 pm — FOX, Telemundo, Peacock
Major League Baseball
New York Yankees
vs
Tampa Bay Rays
6:40 pm — MLB.TV, MLB Extra Innings
Athletes Unlimited Softball
Texas Volts
vs
Chicago Bandits
7:00 pm — ESPNU
NBA - Salt Lake City Summer League
Atlanta Hawks
vs
Oklahoma City Thunder
7:00 pm — ESPN, Prime Video
Major League Baseball
Houston Astros
vs
Washington Nationals
7:05 pm — ESPN
Major League Baseball
New York Mets
vs
Atlanta Braves
7:15 pm — MLB.TV, MLB Extra Innings
NBA - California Classic
Los Angeles Lakers
vs
San Antonio Spurs
7:30 pm — Prime Video, ESPNU
WNBA
Golden State Valkyries
vs
Washington Mystics
7:30 pm — WNBA League Pass
Major League Baseball
Milwaukee Brewers
vs
St. Louis Cardinals
7:45 pm — MLB.TV, MLB Extra Innings
Other events - World Series of Poker
Main Event
8:00 pm — ESPN+
WNBA
Connecticut Sun
vs
Minnesota Lynx
8:00 pm — WNBA League Pass
NBA - California Classic
Golden State Warriors
vs
Brooklyn Nets
8:00 pm — Prime Video, ESPN+, NBA TV
FIFA - 2026 FIFA World Cup Knockout Stage
United States
vs
Belgium
8:00 pm — FOX, Telemundo, Peacock
NBA - Salt Lake City Summer League
Memphis Grizzlies
vs
Utah Jazz
9:00 pm — ESPN, Prime Video
Major League Baseball
Arizona Diamondbacks
vs
San Diego Padres
9:40 pm — FS1, MLB.TV, MLB Extra Innings
Major League Baseball
Toronto Blue Jays
vs
San Francisco Giants
9:45 pm — MLB.TV, MLB Extra Innings
NBA - California Classic
Miami Heat
vs
Golden State Warriors
10:00 pm — Prime Video, ESPN+, NBA TV
WNBA
Seattle Storm
vs
Los Angeles Sparks
10:00 pm — USA Network
NBA - California Classic
Milwaukee Bucks
vs
Sacramento Kings
10:00 pm — Prime Video, ESPN+, NBA TV
Major League Baseball
Colorado Rockies
vs
Los Angeles Dodgers
10:10 pm — MLB.TV, MLB Extra Innings

Latest Features

Courtesy: Derek Futterman, Sports Media Watch

Inside the YES Network production of Yankees baseball

Malika Andrews from the set of Wimbledon, interviewing Shams Charania about LeBron James' free agency decision. (ESPN)

On the Air: Too much football and basketball in Wimbledon coverage?

More Headlines

3EY4THB July 1, 2026: United States of America forward Folarin Balogun (20) celebrates after scoring a goal against Bosnia and Herzegovina in round 32 of the IFA World Cup 2026 game at Levi Stadium on Wednesday, July 1, 2026 in Santa Clara. (Credit Image: © Paul Kitagaki Jr./ZUMA Press Wire)

USMNT-Bosnia soars past previous viewership highs in preliminary tally

The USMNT was already drawing lofty audiences throughout the group stage, but the knockout round of the FIFA World Cup...

2YMP04D The National Football League West Coast Office is located outside of Sofi Stadium in Inglewood CA, in the Los Angeles suburbs.

News: ESPN-NFLN studio, Phillies RSN, PGA Tour and more

by Derek Futterman

ESPN is consolidating its West Coast production to the NFL Network facility in Inglewood; the Philadelphia Phillies have reportedly done...

UNCASVILLE, CT - JUNE 13: 2026 FIFA World Cup official broadcast Telemundo and Peacock streaming in Spanish signage during the WNBA game between the Indiana Fever and the Connecticut Sun on June 13, 2026 at Mohegan Sun Arena in Uncasville, CT. (Photo by Erica Denhoff/Icon Sportswire)

NBCU “beyond exploring” adding English-language World Cup rights in Telemundo renewal

NBCUniversal has an eye of adding English-language World Cup rights to its existing Spanish-language package.

World Cup group stage a viewership hit for Fox, Telemundo

The first North American World Cup since 1994 met all viewership expectations in the group stage, and then some.

Boston Red Sox's Jarren Duran, right, celebrates in front of New York Yankees catcher Austin Wells, left, after hitting a walk-off one-run single in the tenth inning of a baseball game, Sunday, June 28, 2026, in Boston. (AP Photo/Steven Senne)

If nothing else, NBC’s PGA-MLB conflict a win-win in viewership

The circumstances were less than ideal, but NBC came away with multiple viewership milestones for a Sunday night pairing of...

Omaha, NE - June 12, 2026 - Charles Schwab Field: Trophy on the set of the 2026 Men's College World Series.
(Photo by Al Powers / ESPN Images)

The Needle: College sports viewership recap and NBC’s golf-baseball conflict

On the latest edition of "The Needle," a look at 2025-26 college sports viewership and NBC's decision to stay with...

Courtesy: Derek Futterman

Golics returning to ESPN Radio

by Derek Futterman

A familiar voice is returning to the ESPN Radio airwaves this summer. Six years after departing the company, Mike Golic...

Comcast plans spinoff of NBCU

In the latest tremor shaking an unstable media industry, Comcast announced plans Monday to spin off its NBCUniversal media business...

Viewership up for second season of NASCAR on Prime Video

The second season of NASCAR on Prime Video posted an increase in viewership.

3ETED06 ATLANTA, GA - JUNE 20: Caitlin Clark #22 of the Indiana Fever attacks the during a game between Indiana Fever and Atlanta Dream at State Farm Arena on June 20, 2026 in Atlanta, Georgia.

Clark’s Fever continue to lead WNBA viewership

Caitlin Clark and the Fever continue to rank as the biggest television draw in the WNBA.

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SMW Podcast

Netflix host Elle Duncan and White Sox reporter Brooke Fletcher join the pod; plus, NBCU spinoff, World Cup ratings

0:000:00

More Features

(Illustration) | CULVER CITY, CALIFORNIA - OCTOBER 14: (L-R) Taylor Rooks, Udonis Haslem, Blake Griffin, Dirk Nowitzki and Steve Nash speak during the unveiling of Prime Video's new NBA On Prime Studio at The Culver Studios on October 14, 2025 in Culver City, California. (Photo by Phillip Faraone/Getty Images for Prime Video) | Other Images – Courtesy: Derek Futterman, Sports Media Watch

Grading the NBA’s media partners after year one of the new rights deal

Linda Cohn talks her ESPN exit and future plans on the SMW Podcast

3ENDCY1 New York, USA. 10th June, 2026. Victor Wembanyama (1st L) of San Antonio Spurs leaves the court after the final game 4 between New York Knicks and San Antonio Spurs at the 2025-2026 NBA basketball game in San Antonio, the United States, June 10, 2026. Credit: Wu Xiaoling/Xinhua/Alamy Live News

On the Air: Wembanyama and the sports debate ‘villain’ playbook

San Antonio, TX - June 13, 2026: Empty Frost Bank Center prior to game five of the 2026 NBA Finals.
(Photo by Rich Storry / ESPN Images)

Monday musings: NBA got the Finals it needed

Courtesy: Derek Futterman, Sports Media Watch

Scenes from an electric NBA Finals at Madison Square Garden

Fox Sports is set for a FIFA World Cup on home turf

3EMXN01 Chicago Bulls television color commentator Stacey King laughs while taking in warmups before a game against the New York Knicks at the United Center in Chicago on November 12, 2019. King, a former Bulls player who won three NBA championships with Michael Jordan, was working as the team's broadcast analyst for the regular season matchup. (Photo by Chris Sweda/Chicago Tribune/TNS/Sipa USA)

On the Air: Stacey King and the value of the local NBA analyst

San Antonio, TX - June 3, 2026 - Frost Bank Center: Mike Breen prior to game one of the 2026 NBA Finals.
(Photo by Ben Solomon / ESPN Images)

On the Air: The staying power of NBA Finals voice Mike Breen

New York Knicks guard Jalen Brunson (11) drives past San Antonio Spurs forward Victor Wembanyama, left, during the first half of Game 1 of the NBA Finals basketball series, Wednesday, June 3, 2026, in San Antonio. (AP Photo/David J. Phillip)

Party like it’s no longer 1999: What makes this Knicks-Spurs Finals different

San Antonio Spurs forward Victor Wembanyama, right, blocks a shot by Oklahoma City Thunder center Chet Holmgren during the first half in Game 5 in the Western Conference finals NBA basketball playoffs series, Tuesday, May 26, 2026, in Oklahoma City. (AP Photo/Gerald Leong)

Can Spurs-Thunder deliver a Finals-level Game 7 audience?

MLB.TV ESPN Graphic

Getting used to the MLB.TV experience — before the next big change

Reggie Miller_3

On the Air: Reggie Miller’s uneven path to becoming a lead NBA voice

The Needle: Is the NBA ready for Prime’s Game 7?

A scoreboard displays late former New York Yankees broadcaster John Sterling during a tribute to Sterling ahead of a baseball game between the New York Yankees and the Baltimore Orioles, Monday, May 4, 2026, in New York. (AP Photo/Yuki Iwamura)

On the Air: John Sterling and the bond between baseball radio voices and fans

Various screenshots from Sunday Night Baseball via NBC Sports' YouTube channel.

On the Air: Are there enough quality analysts for NBC’s MLB approach to work?

More Posts

Turkey's Kaan Ayhan (22) celebrates after scoring his team's third goal during the World Cup Group D soccer match between Turkey and the United States in Inglewood, Calif., near Los Angeles, Thursday, June 25, 2026. (AP Photo/Gregory Bull)

FIFA

USMNT, El Tri, wrap World Cup group stage with more viewership milestones

Omaha, NE - June 14, 2026 - Charles Schwab Field: University of Oklahoma Sooners after winning game three of the best-of-three and the 2026 Men's College World Series championship.
(Photo by Joshua R. Gateley / ESPN Images)

ESPN

MCWS among most-watched on record despite low for OU-UNC Final

Brooklyn, NY - June 23, 2026 - Barclays Center: Malika Andrews, Tim Legler, Andraya Carter, AJ Dybantsa and Jay Bilas on the ESPN set for round one of the 2026 NBA Draft.
(Photo by Ben Solomon / ESPN Images)

ABC

Viewership up for round one of NBA Draft

Courtesy: Derek Futterman, Sports Media Watch

ABC

News: Fox Sports, Dave Flemming, Chris Evert and more

by Derek Futterman

Philadelphia Phillies first baseman Bryce Harper, left, catches the ball before New York Mets' Juan Soto, right, steps on first for the out during the first inning of a baseball game, Sunday, June 21, 2026, in Philadelphia. (AP Photo/Chris Szagola)

FOX

NBC nears season-high for Mets-Phillies on “Sunday Night Baseball”

Fort Worth, TX - February 14, 2026 - Dickies Arena: Sean Farnham and Dave Pasch during a regular season between the University of Louisville Cardinals and the Baylor University Bears game.
(Photo by Liz Parke / ESPN Images)

Broadcasters

Pasch adds NFL as part of exclusive ESPN role, leaves Cardinals

Load More

Sports TV ratings

NASCAR “Big Data” lift reverses in return to linear television

Serena’s return lifts ESPN to Wimbledon opening round high

Streaming audience surpasses linear for Mexico’s latest World Cup match on Telemundo

USMNT-Bosnia soars past previous viewership highs in preliminary tally

World Cup group stage a viewership hit for Fox, Telemundo

Sports media news

Inside the YES Network production of Yankees baseball

News: ESPN-NFLN studio, Phillies RSN, PGA Tour and more

NBCU “beyond exploring” adding English-language World Cup rights in Telemundo renewal

On the Air: Too much football and basketball in Wimbledon coverage?

The Needle: College sports viewership recap and NBC’s golf-baseball conflict

Other features

Inside the YES Network production of Yankees baseball

On the Air: Too much football and basketball in Wimbledon coverage?

The Needle: College sports viewership recap and NBC’s golf-baseball conflict

Grading the NBA’s media partners after year one of the new rights deal

On the Air: Wembanyama and the sports debate ‘villain’ playbook

About Sports Media Watch

From sports TV ratings and rights deals to the latest personnel moves, Sports Media Watch has been covering the sports media industry on a daily basis for nearly two decades.

See the full SMW about page here.

About Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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© 2026 Jon Lewis, Sports Media Watch