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World Cup ratings surge; Dave O'Brien on the 20th anniversary of his World Cup call and much more
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Sports Ratings Tracker
logoAUSL Season-to-Date
Athletes Unlimited Softball games were averaging 204,000 viewers on the ESPN networks through last weekend (10 telecasts), up 213% from last year, when the majority of games aired on ESPNU and none were carried on the flagship ESPN network. Read more
logoBIG3 Week 3
The third week of BIG3 basketball averaged a 0.3 rating and 578,000 viewers on CBS last Sunday, up 8% in viewership from week three last year (0.3, 537K). All three weeks of the BIG3 season have increased year-over-year.
logoHot Dog Eating Contest
Last weekend’s Nathan’s Hot Dog Eating Contest averaged 5.0 million viewers across ABC and ESPN2, more-than-tripling last year (1.6M) and easily the largest audience on record for the event. The previous high was 2.8 million for a taped airing in 2014 that immediately followed a FIFA World Cup match.
logoWimbledon
Coverage of Wimbledon was averaging 759,000 viewers on the ESPN networks through the quarterfinals, up 24% from last year and the networks’ highest average at this point of the tournament. Read more
logoHoliday weekend MLB
FOX averaged a 1.4 rating and 3.335 million viewers for regional Major League Baseball coverage last weekend, marking the network’s largest audience of the season and the second-largest across all networks. The high water mark is 4.2 million for a partially preempted Yankees-Red Sox “Sunday Night Baseball” game on NBC last month, a figure that combines a Nielsen-measured linear audience with streaming viewership tracked by Adobe Analytics. Read more
logoBIG3 Week 2
Last weekend’s second week of the BIG3 averaged a 0.4 rating and 677,000 viewers on CBS, up a third in ratings and 23% in viewership from week two last year. Both weeks of the three-on-three basketball league have increased from a year ago despite World Cup competition (with the standard caveat regarding changes in Nielsen methodology).
logoWorld Cup lead-outs
Benefitting from a FIFA World Cup lead-in, last weekend’s NHRA Nationals from Norwalk (Ohio) averaged a 0.8 rating and 1.47 million viewers on FOX — the sixth-largest audience on record for an NHRA event. The telecast, which peaked with 2.7 million viewers, more-than-doubled last year’s Norwalk event. Read more

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Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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