Sports Media Watch

CORPORATE - 5/12/26 - The Disney Advertising Upfront is a showcase event that brings together all the content corners of The Walt Disney Company on one stage. On Tuesday, May 12, 2026 at North Javits in New York City, an incredible roster of all-star talent will tout their connections to storytelling, Disney, and each other while showcasing their latest projects for the upcoming year.
(Disney/David Russell)
TONY ALKMAN

On the Air: Aikman risks jeopardizing reputation and career

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Tampa Bay Rays' Junior Caminero scores past Cleveland Guardians catcher Patrick Bailey sacrifice fly during the third inning in Game 6 of an American League Championship Series baseball game in St. Petersburg, Fla. Monday, Oct. 19, 2026. (AP Photo/David J. Phillip)

MLB Postseason viewership dips with fewer games, but still nears high

If not quite reaching the high bar set last year, MLB Postseason viewership has held up better than one might...

New York Knicks center Karl-Anthony Towns (32) looks to pass as Philadelphia 76ers forward LeBron James (23) defends during the second half of an NBA basketball game Tuesday, Oct. 20, 2026, in New York. (AP Photo/Frank Franklin II)

Sixers-Knicks delivers banner NBA Opening Night audience for NBC

The Knicks' title run produced another NBA viewership milestone, as their ring night -- and LeBron James' Sixers debut --...

Buffalo Bills quarterback Josh Allen (17) drops back to pass against the Las Vegas Raiders during an NFL football game, Sunday, Oct. 18, 2026, in Las Vegas. (AP Photo/Jeff Lewis)

NFL viewership inching further ahead of last season

After viewership pulled ahead of last year's pace in Week 5, the NFL extended its lead in Week 6 of...

News: FIFA, ESPN, Fubo and more

by Derek Futterman

FIFA has begun soliciting bids for rights to the 2030 World Cup; ESPN can reportedly sublicense more games within a...

CBS makes Watt permanent lead NFL analyst

CBS Sports is taking the interim tag off of JJ Watt. CBS Sports announced Thursday that it has reached a...

Report: Aikman-Buck relationship strained “for some time”

The relationship between Joe Buck and Troy Aikman has been strained for weeks -- and maybe longer -- according to...

Fans at Chase Center watch the opening tip-off during the first half of Game 1 of the WNBA basketball finals between the Golden State Valkyries and the Atlanta Dream, Saturday, Oct. 17, 2026, in San Francisco. (AP Photo/Jeff Chiu)

WNBA Finals opens with Game 1 viewership high

Featuring one of the best-known women's basketball players in Angel Reese, and airing on NBC for the first time in...

Ohio State quarterback Julian Sayin (10) hands off to running back Bo Jackson (25) during the first half of an NCAA college football game against Indiana, Saturday, Oct. 17, 2026, in Bloomington, Ind. (AP Photo/Doug McSchooler)

SEC takes a backseat on an eventful college football Saturday

4 days ago

On one of the most memorable college football Saturdays in recent memory, the SEC took a rare backseat behind its...

News: Hawks-Prime Video, MLB Network, ESPN and more

by Derek Futterman

4 days ago

The Atlanta Hawks ink a local streaming deal with Prime Video; MLB Network is canceling "Intentional Talk" after 16 years;...

Seattle Seahawks quarterback Sam Darnold (14) is sacked by Denver Broncos linebacker Nik Bonitto (15) and defensive end Zach Allen (99) in the second half of an NFL football game Thursday, Oct. 15, 2026, in Denver. (AP Photo/David Zalubowski)

“Thursday Night Football” hits another high in Week 6

5 days ago

"Thursday Night Football" viewership continues to grow. The latest edition of NFL "Thursday Night Football" (Seahawks-Broncos) averaged 16.26 million viewers...

SMW Podcast

Troy Aikman vs. ESPN; Nantz talks Romo; Al Michaels' future; and more

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Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.

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NFL ON CBS - New England Patriots versus the New York Jets game on September 24, 2023. Pictured: Jim Nantz and Tony Romo. Photo: Mary Kouw/CBS ©2023 CBS Broadcasting, Inc. All Rights Reserved.

It’s time for Dodger baseball: How SportsNet LA covers baseball’s preeminent team

On the Air: Do altcasts like the ManningCast still matter?

Solid, unspectacular debut for Nantz and Watt

3F8626M Luke Kuechly, a Pro Football Hall of Fame Class of 2026 inductee, meets with members of the 910th Airlift Wing from Youngstown Air Reserve Station, Ohio, during the Pro Football Hall of Fame Game in Canton, Ohio, on August 6, 2026.

On the Air: Kuechly keeps it simple in Netflix debut

Peter Schrager is pictured at Super Bowl Opening Night. Courtesy: Derek Futterman

On the Air: Peter Schrager and ESPN’s authenticity era

CBS Sports preparing for new-look CFB broadcast, production team

ESPN's Kirk Herbstreit, left, poses with his dog Peter before the start of an NCAA college football game between Texas and Texas A&M on Saturday, Nov. 30, 2024, in College Station, Texas. (AP Photo/Sam Craft)

On the Air: Howling over Herbstreit’s dog

Monday Musings: The Ghost of ABC Sports

On the Air: Michael Jordan was a missed opportunity for NBC

Los Angeles Dodgers third baseman Kiké Hernández, left, leaves the field after making the final out as the Milwaukee Brewers celebrate with pitcher Aaron Ashby, center, after Game 4 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Thursday, Oct. 15, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

FOX

Brewers’ sweep of Dodgers finishes at LCS viewership high

5 days ago

ESPN

Mike Breen offers support for Fox Sports’ Joe Davis amidst bias claims

5 days ago

ESPN

ESPN has its most-watched WNBA Playoffs despite reduced schedule

Milwaukee Brewers center fielder Garrett Mitchell (5) celebrates hitting a solo home run with Milwaukee Brewers shortstop Cooper Pratt (12) as Los Angeles Dodgers catcher Will Smith looks away during the seventh inning of Game 3 of baseball's National League Championship Series between the Milwaukee Brewers and the Los Angeles Dodgers, Wednesday, Oct. 14, 2026, in Los Angeles. (AP Photo/Mark J. Terrill)

FOX

Something brewing: NLCS stays hot in Games 2 and 3

Atlanta, GA - January 20, 2025 - Mercedes-Benz Stadium: Kirk Herbstreit and Chris Fowler during the 2025 College Football Playoff National Championship.
(Photo by Allen Kee / ESPN Images)

CFB

ESPN expected to retain exclusive rights to 24-team CFP

Buffalo Bills wide receiver Keon Coleman (0) celebrates his touchdown during an NFL football game against the Los Angeles Rams in Inglewood, Calif., Monday, Oct. 12, 2026. (AP Photo/Kyusung Gong)

CBS

NFL average viewership pulls ahead of last year