Week 11 Wrap: Modest Rise For Monday Night Football


Despite being a blowout, the latest edition of Monday Night Football scored a rare increase on ESPN.

The Week 11 Chiefs/Patriots Monday Night Football game drew a 7.8 final rating and 12.344 million viewers on ESPN, up 8% in ratings and 6% in viewership from Week 11 last year (DEN/SD: 7.2, 11.664M), and up 1% and 2%, respectively, from Week 11 in 2009 (TEN/TEX: 7.7, 12.078M).

The game was just the fourth of twelve Monday Night Football telecasts on ESPN this season to have an increase in ratings and viewership compared to last year.

For the night, ‘MNF’ finished as #2 on broadcast and cable in the adults 18-49 demographic and #1 among adults 18-34.

Locally, the Patriots’ 31-point win earned a 32.2 rating in the Boston market (11.0 on ESPN, 21.2 on local affiliate), and a 29.8 in Kansas City (12.8 on ESPN, 17.0 on local affiliate).

Through Week 11, ESPN has averaged an 8.4 U.S. rating and 13.194 million viewers for twelve Monday Night Football telecasts, down 7% in ratings and 9% in viewership from the comparable point last year (9.0, 14.455M), and down 5% and 6%, respectively, from 2009 (8.8, 14.018M).

(Monday’s numbers from espnmediazone3.com)