Archive for February 25th, 2012

The event formerly known as the NBA Rookie Challenge scored a record television audience on TNT Friday night. Friday’s BBVA Rising Stars Challenge drew a 1.7 U.S. rating and 2.729 million viewers on TNT, up [...]

The 2012 NBA All-Star Weekend got off to a good start in the television ratings Friday night. The BBVA Rising Stars Challenge — previously the Rookie-Sophomore game — earned a 2.1 overnight rating on TNT [...]