The Needle: Is the NBA ready for Prime’s Game 7?
On the latest edition of "The Needle," a look at the stakes and expectations for the first streaming-exclusive NBA Game...
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
WNBA starts off of last year’s pace, but still on the high side
The new WNBA season opened with another milestone audience, if not quite at the level of last year's.
The Wemby effect? Spurs emerging as top draw in second round
The San Antonio Spurs were a ratings drag during the days of Tim Duncan, but the Victor Wembanyama era promises...
Stanley Cup follows banner first round viewership with strong start to second
The NHL enjoyed a record-setting opening round of the Stanley Cup Playoffs, and it does not appear that the good...
NBA caps strong first round with milestone audience for Derby-fueled Sixers-Celtics
The first round of the NBA Playoffs had a strong close, with Sixers-Celtics hitting a milestone leading out of the...
Push the tempo: Kentucky Derby sets new viewership mark
Viewership milestones are nothing new for the Kentucky Derby, but in the current era of measurement, it is setting those...
NFL Draft finishes further behind last year’s Sanders-fueled pace
The final two days of the NFL Draft fell further off pace without the notable drama that fueled last year's...
NBA playoff viewership rising at accelerating rate through Sunday
The new NBA media rights deal has already been a boon for the league's playoff viewership.
Stanley Cup playoff viewership remains hot through second weekend
The hot start to the Stanley Cup Playoffs has sustained itself through the second weekend of play.
NFL Draft opening round audience dips, but officially among most-watched
The opening round of the NFL Draft saw a slight dip in viewership from a year ago.
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