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Granite Fringes
DD ESPN. Sports Illustrated. Fox Sports. National sports coverage that occasionally dollops attention on major markets. The Washington Post. The LA Times. The Boston Globe. Major market papers that  keep an eye on national stories. But what happens to sports on the outskirts of those major markets? What happens when there are sports in the forest and no major media outlets are there to hear it?

In Granite Fringes, John Weaver goes to those forests in search of answers, paying particular attention to the author's beloved home state, the great state of New Hampshire (it's the one right by Vermont). New columns appear Fridays, exploring what sports coverage and sports fandom is like in the places big media fears to tread.

Eat This Fringe Media! Print E-mail
Written by John Weaver   
Monday, 24 April 2006
Welcome to the zenith of this column, welcome to the height of fringe sports media. When I started this column, in the back of my mind, I think I always knew it would come to this. All of the sports media I’ve written about thus far have been media about legitimate sports. Not many people nationally are paying attention to basketball in Glendive, Montana or hockey in Bemidji, Minnesota, but no one denies that those are, indeed, sports. I’m taking this column to the next level. Today’s column looks at the media coverage of an event that some refer to as “The fastest growing sport in the country” while others refer to it as “Waiting for idiots to choke.” I’m talking about competitive eating.

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Fringe Sports: Live in a Cubicle Near You! Print E-mail
Written by John Weaver   
Thursday, 13 April 2006

Sports Media Watch Granite FringesWhile reviewing the media coverage of Eastern League teams last week, I was struck by how many of them offer streaming online game broadcasts. Given how much revenue and exposure this has meant to center sports like the MLB and the NCAA basketball tournament, this could have huge implications in the long run for minor league teams and other fringe sports.

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Naming Our Silences at Duke Print E-mail
Written by John Weaver   
Tuesday, 11 April 2006

Sports Media Watch Granite FringesWhen an event or issue breaks in the national media, you have to ask yourself if it’s new or if it’s the culmination of something older. If it’s new, then the media coverage is well timed and deserving. If it’s old, then the media coverage is long overdue and there’s a sense of media trying to make up for lost time. When we read about Duke lacrosse and see television’s coverage of the alleged rape by the players, apparently refuted by the newly-released DNA evidence,  we have to ask ourselves: is this new? Or did the camel’s back finally break?

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Top Twelve Minor League Media Coverage Print E-mail
Written by John Weaver   
Wednesday, 05 April 2006

Sports Media Watch Granite FringesAs the Red Sox and all that is good in the major leagues – as well as the Yankees and all that is bad – start to work out their spring training kinks in games that actually count, the next great players are doing it in smaller parks and on more buses. Minor league baseball, that great American fringe sports tradition, has started again. Since one of the strongest minor leagues in the country, the Eastern League, has a team in my beloved Granite State, I wanted to take a quick tour of the league, looking at what kind of media love each of the twelve gets.
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Minor League Coverage From Thin Air Print E-mail
Written by John Weaver   
Wednesday, 29 March 2006

Sports Media Watch Granite FringesThe NBA is attempting to do something very hard: create a minor league system out of thin air. Since 2001, the NBA Developmental League (stuck with the unfortunate nickname, “the D-League”) has acted as a training ground for NBA talent… sort of. Right now it’s more of a neo-minor league, with the potential to be an outright farm system in the future. But if there’s one thing that’s harder than creating a minor league out of thin air, it’s creating media coverage for a minor league out of thin air. If the D-League (can you bring your A-game to the D-League?) is going to succeed, it will need local media coverage.

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